Best AI Video Editing Tools for Digital Marketers

Most AI video generators come with a standard video editing toolkit: they have image-to-video and image-to-video generation features, they have background removal, they can add captions and text, they can enhance visuals, and so on. A few of them also act as audio and music generators, saving you the hassle of using a third-party editor.

The key is to know which tool(s) work best for the type of video you are making. Opt for an AI video editing tool with extensive features if your video requires refining and improvement. Here are seven of the most popular AI video generators with video editing features:

• Runway
• InVideo
• ImagineArt
• Synthesia
• Veed
• DaVinci Resolve
• HeyGen

1. Runway

Runway AI features Gen-3 Alpha and Gen-4 video generation models, designed to streamline the video creation and editing processes. The platform enables you to create AI videos through text-based, image-based, and video-based input prompts. From design exploration and virtual staging to moodboards and video transformation, Runway AI presents a full creative suite for quick and extensive video editing needs.

Key Features:

• Runway Gen-3 Alpha focuses on 3D-camera movement, while Gen-4 offers character consistency, cinematography, and natural motion and movement control for multi-shot storytelling.
• Runway Act II is another video generation model with features to control gestures, facial movements, and expressions. The environment-aware features enable Runway Act II to blend animated characters and scenes into videos.
• Runway Aleph is a state-of-the-art in-context video editing tool, with features for object manipulation, real-time footage editing, and camera angle adjustments. The chat-like interface allows you to incorporate edits through simple prompts.
• Runway comes with a built-in lip-sync tool, allowing you to synchronize the uploaded audio or typed script with the video. It enables you to build seamless character interactions.
• Runway offers integration with other tools such as Google Drive, along with team sharing, real-time editing, and project collaboration features.

Limitations:

Although Runway AI offers a relatively easier interface, using the different video generation and editing tools requires a bit of practice and learning. Also, you will need more credits to generate a high-quality video on Runway AI.

Pricing:

The free plan comes with 125 free credits with a watermark and restricted video quality. The standard plan is available at $12-15 per user/month with 625 monthly credits. The pro plan is available at $28-$35 per user/month with 2250 monthly credits.

Learn more about Runway Act II and Runway Aleph on ImagineArt blog.

2. InVideo

InVideo is a cloud-based AI video generator and editor with a built-in media library to choose your assets and visuals from. It has a video timeline allowing you to rearrange assets and visuals through dragging and dropping to desired positions. The AI video editor allows you to add effects, change colors and layouts, and add animations to static images. This AI video editor and generator is ideal for marketers, content creators, and video ads.

Key Features:

• InVideo AI video generator features AI scriptwriting, allowing you to create scripts from prompts.
• The tool also includes AI voiceovers and voice cloning features, letting you add human-like voices to your video content.
• InVideo also allows you to create AI avatars, along with multitudes of customizable templates for social media content, ads, and branding materials.
• InVideo supports real-time editing and collaboration, making it easier for teams to work and share feedback and updates on the projects.
• It comes with seamless integration of social media platforms such as Facebook, YouTube, and TikTok, letting you share your videos directly to the desired platform.

Limitations:

InVideo is perfect for quick edits and fixes, but it doesn’t allow more granular or manual control over the editing process. Also, the generative credits do not roll over, with multiple restrictions on video generation and editing through free access.

Pricing:

The free plan offers 10 minutes AI video per week with watermarks. The plus plan is available at $28 with 60 minutes AI video per week and 60-second generative credits. The max plan is available at $48 with more video minutes and 320 premium visuals. The generative plan is available at $96 with 15 minutes generative credits and complete access to all features.

3. ImagineArt

ImagineArt is an AI-driven video generation and editing platform perfect for cinematic and marketing video generation. This AI video generator includes a wide range of AI video generation models, including PixVerse V5, Hailuo, Wan 2.2, Kling AI, Google Veo 3, and more. ImagineArt AI video editor includes features to refine your video content with an easy-to-use interface and simple drag-and-drop option. The AI video editor allows you to import your images, videos, audio, and voiceovers for a smooth video output.

ImagineArt Video Editor dashboard

Key Features:

• ImagineArt AI video generator supports both text-based and image-based input, along with multiple video styles to choose from.
• The AI video generator allows you to change camera motion, fix lighting, adjust effects, and select your preferred aspect ratio. While AI video editor features tools to add music, add/remove background, audio and music integration, add visual effects, split and trim unwanted parts of the video, and more.
• ImagineArt AI video editor also features built-in customizable templates and predefined effects for visual enhancement.
• ImagineArt also offers AI voice and music generators to create your own music and voiceovers for quicker import and integration, making the video editing process more seamless.

Limitations:

ImagineArt AI creative suite is completely cloud-based and requires a stable internet connection to access and work with. Each AI video generation model has a different credit consumption.

Pricing:

The free plan comes with 50 credits and access to basic tools only. The basic plan starts at $10/month with up to 18k credit/year. The professional plan starts at $41/month with up to 180k credits/year. ImagineArt AI video editor is a free tool and doesn’t require any credits for video editing.

You can check out more features and capabilities of ImagineArt Video Editor on our blog.

4. Synthesia

Synthesia offers a vast built-in library of human-like AI avatars of all age groups, genders, and ethnicities. These customizable avatars deliver the script in the most natural and human-like way. It allows you to create scripts and videos in more than 120 languages and different types of voices. Synthesia includes templates for scene customization along with screen-recording features, making it an ideal tool for businesses and marketers alike.

Key Features:

• Synthesia features text-to-video generation, letting you convert articles and even whole websites into a professional-grade video.
• It includes a library of stock images, videos, audios, icons, and soundtracks to add to your video.
• Through AI video editor, you can add images, custom assets, logos, shapes, transitions, and graphic elements for a smoother visual experience.
• Synthesia offers real-time collaboration and shared workspace, letting you embed the edited videos via links directly on your website.
• The AI video editor comes with a translator with capability to translate your video in 29 different languages while ensuring the original voice and lip movement remain the same and well-aligned.

Limitations:

Synthesia has limited video editing capabilities, with a complete focus on talking avatar head videos. Script optimization and some features might require learning and practice to generate better-quality results.

Pricing:

The free plan comes with 3 video minutes per month and access to limited avatars. The starter plan is available at $29/month with 10 video minutes/month and access to 125+ avatars. The creator plan is available at $89/month with 30 video minutes/month and access to dubbing and other editing features.

5. Veed

Veed is a completely web-based video generation and editing platform. It features multiple third-party AI video generation models, including Google Veo 3, MiniMax, Seedance, LTX, and Kling. It supports text-to-video generation model, allowing you to create high-quality videos through a single prompt. Veed also has AI avatars, allowing you to create talking head videos through custom or pre-made avatars. The platform also includes voice cloning and voice generator to create voiceovers in different tones, languages, accents, and genders.

Key Features:

• The platform features automated subtitling and captioning of your video, creating well-synced and accurate captions for your video in one click. It can create captions in more than 50 languages.
• The ‘Clean Audio’ tool lets you remove noise and disruption, ensuring the audio quality is top-notch and clear.
• The ‘Magic Cut’ tool helps you remove unwanted parts from the video, such as awkward pauses, background filler noises, silent periods, and other distortions, making the editing process faster and smoother.
• The ‘Eye Gaze Corrector’ tool lets you fix the eye direction in the recorded footage, ensuring the character maintains direct contact with the camera.
• Veed also has a collection of pre-made customizable templates with access to stock media library, including images, audio, and videos.

Limitations:

Although Veed offers a variety of editing and video generation features, it lacks pro-level editing tools and easy-to-use timeline editor. Auto-dubbing and auto-subtitling can be inaccurate sometimes.

Pricing:

The free plan comes with basic editing, a video watermark, and video quality of 720p. The lite plan is available $19/month with no watermarks and video export quality of 1080p. The pro plan is available at $49/month with unlimited access to AI avatars, dubbing, voice cloning, and other features, and an export quality of 4K.

6. DaVinci Resolve

Developed by BlackMagic Design, DaVinci Resolve is popular among content creators, TV, and film production houses and professionals. The AI-powered platform includes color corrector, motion graphics, visual effects, scene detection, and subtitling. The tool has been used in the post-production of many blockbusters, including Avatar: The Way of Water and Top Gun: Maverick. DaVinci works well with higher resolution videos and frame rates, while offering asset management and collaboration tools. The Studio version provides more effects and professional formats.

Key Features:

• The ‘Magic Mask’ tool detects objects and characters in the video and lets you apply effects and filters only to the detected objects and faces.
• The ‘Fairlight’ is a built-in audio sound and audio mixing and integration post-production.
• DaVinci Resolve includes a range of color correction and color grading features including Color Warper, Chroma Warp, Magic Mask, Depth Map, bloom, and vignetting.
• The ‘Fusion’ page allows you to create and generate different backgrounds and visual effects for your video content.
• The platform also includes a text generator, allowing you to generate and add text in different font styles, colors, animations, and visual effects.

Limitations:

DaVinci Resolve presents a steep learning curve with a complex interface and advanced AI features. It requires hardware with a higher GPU and advanced rendering for optimal results.

Pricing:

The free plan includes major editing features but restricted access to collaboration and AI tools. The paid plan starts at $295 for the purchase of complete editing suite.

7. HeyGen

HeyGen offers a complete AI video generation and editing suite, including AI avatars, text-to-speech, language translations, and customization options. It offers a diverse library of more than 100 AI avatars that you can use for your video, while letting you create your ‘digital twin’ for a more personalized video content. The stock library also includes more than 300 human voices in almost 175 languages. It supports a text-to-video generation model, allowing you to create videos through a single prompt.

Key Features:

• In text-to-speech, you can use the “Voice Director’ feature to adjust and control the emotional tone of the video.
• The automated translation feature can accurately translate into more than 175 languages with dialect and lip movement accuracy.
• It features automated subtitling, letting you add captions in your preferred languages for an expanded global reach. AI Avatars: Create personalized avatars that can read scripts in any language, perfect for product demos or personalized marketing messages.
• The customization options include background changes, clothing, gestures, and fixing avatar appearance to align with your brand theme.

Limitations:

Scripting and avatar customization need some practice and experimentation. Since it is completely cloud-based, a stable internet connection is a must-have.

Pricing:

The free plan comes with 3 videos/month and a video export quality of 720p and watermarks. The creator plan is available at $29/month with unlimited videos, 700+ avatars, and video export quality of 1080p. The team plan is available at $89/seat with unlimited videos, custom avatars, and collaboration tools.

Conclusion

With the right AI video editing tool, you can create professionally done and polished video content at a lower cost and with less effort. By utilizing the features and capabilities of these platforms, digital marketers can create engaging videos for marketing campaigns and product branding.

Want to know about video editing tips and tricks? Read Editing Tips for Beginners and Professionals | How to Edit MP4 Videos.