

Tooba Siddiqui
Thu Sep 04 2025
5 mins Read
Today’s digitalized media wouldn’t have reached its full potential without video content. Be it short films, funny clips or animation, videos are a must-have for effective storytelling, conveying message, and capturing audience attention. However, the secret to exploiting video content to its fullest potential lies not in composing but editing. Video editing converts the raw mp4 footage into a professional and polished product.
Why Editing MP4 Videos Matters
When it comes video content, editing plays a significant part in controlling the narrative, pace, and arrangement of shots. A thorough video editing process can turn a sequence of shots into an emotional and convincing content.
Storytelling Aspect
Storytelling forms the core purpose of video content. Through editing your mp4 video, you you get to ensure narrative coherence, remove unwanted shots, and enhance the crucial aspects. This helps in selecting and keeping only the best footage for the final product. Be it a short clip or an hour long campaign video, editing lets you control the flow of narration. It ensures the desired message or story captivates your audience. Editing mp4 videos allows you to alter the tone and build suspense or excitement depending on the video purpose.
Visual Quality Aspect
Smooth scene transition, well-selected filters and effects, and seamless audio video synchronization contribute to enhancing video quality. With mp4 videos, editing allows you to adjust color and fix brightness, contrast, and saturation of different shots to produce a coherent visual experience. The editing process lets you fix inconsistencies, distortions, and lightning issues before finalization. Through video editing, you can can turn a simple shot into a unforgettable scene.
Branding Aspect
Video editing lets you maintain consistency throughout the different video content. For businesses and brands, video content is a visual representative — making it crucial to convey their brand message. Through mp4 video editing, you can ensure the brand identity, color palette, and font style remain same for video content. A quick edit can help you fix text overlays, position subtitle, or add call-to-action buttons to reinforce brand identity.
Step-by-Step Guide: Editing MP4 Video on ImagineArt Video Editor
ImagineArt Video Editor dashboard
Video editing might seem like a challenging task, given the different aspects to consider. With ImagineArt Video Editor, you can edit your mp4 video on a user-friendly and intuitive interface. Here’s a step-by-step guide to help you get started:
Step 1: Upload Your Video
Log in to your ImagineArt account and head over to Video Editor. Navigate to ‘Uploads’ on the side panel and import mp4 files by clicking on ‘Video Uploads.’ You can also use your own videos created on ImagineArt AI Video Generator by clicking on ‘My Videos.’ On ImagineArt AI Video Generator, you can create videos through text-based prompts and reference images.
Step 2: Import Your Images (optional)
Next, you will have to upload your images to the video editor. Once again, click on ‘Uploads’ and import your visual on ‘Image Uploads.’ You can also create your own high-quality visuals on ImagineArt AI Image Generator and use and access it by clicking on ‘My Images.’ However, ensure the imported visuals are of high-quality and don’t distort upon modification.
Get to know more about adding logo and images to a video on ImagineArt blog.
Step 3: Trim and Cut
Once the mp4 video is uploaded, drag and drop it to the video timeline. Use ‘Trim’ option to remove the unwanted scenes and shots. You can also adjust the length of the clip by dragging the edges. The ‘Split’ options lets you break the video into smaller segments that you can re-arrange before finalization. Trimming and cutting mp4 video content helps in managing the pace and tone of the video.
Step 4: Upload & Add Music and Voiceover
Click on ‘Uploads’ on side panel and import your audio assets. Add your audio files, be it a music score, song, voiceover, or sound effect. Adding music to video helps evoke emotions and improve the overall impact of content.
Learn in detail about adding music to video on ImagineArt blog.
Step 5: Add Text
Select the ‘Text’ tool on the side panel and pick the preferred style including heading style, paragraph style, and title style. Enter your text, click on the text box, and select edit. You can select different font styles, font size, and set text positioning.
You can also add different stickers and shapes and position it with text or image elements. Make sure your text is positioned correctly so that it is readable and visible to the viewers. Drag the text element to different positions to find the appropriate position.
Learn more about adding text to a video on ImagineArt blog.
Step 6: Improve Visuals
ImagineArt Video Editor has a range of image editing features, including adjusting brightness, lightning, saturation, contrast, filters, animation, and various effects to make your shots impactful and coherent. Add transitions between shots for a seamless edit.
Step 7: Export Your Edited MP4 Video
Once the edited mp4 video meets your expectations, click the “Export” button and download your video content once you are satisfied with the final output.
Tips and Best Practices for Editing MP4 Videos
Editing process is the heart and soul of video production and composition. Here are few quick tips to make your mp4 video editing process smoother and less daunting:
- Consistency: It is the key to making your video content standout. Make sure the color palette, font style, and thematic elements are consistent throughout your video content.
- Pacing: Make sure the video content flows naturally from one scene to another. For that, delete all the unnecessary shots and abrupt cuts to keep it engaging.
- Audio quality: A well-selected background score or voiceover can make a huge difference to the overall video quality. Make sure the selected music or voiceover is clear and in sync with the pace and tone of the video content.
- Simplicity: The key is to keep the main message of the content the core focus. Make sure your video content has no distractions such as overusing of text overlays, filters, or effects.
Conclusion
A well-edited not only engages audience but can also leave a lasting impression on their minds. Editing mp4 video doesn’t have to be a challenge, with ImagineArt Video Editor, you can keep it simple, generate faster, and explore more while working on your video content.

Tooba Siddiqui
Tooba Siddiqui is a content marketer with a strong focus on AI trends and product innovation. She explores generative AI with a keen eye. At ImagineArt, she develops marketing content that translates cutting-edge innovation into engaging, search-driven narratives for the right audience.