Best AI Video Editing Tools For Influencer Marketing

Influencer marketing helps you increase the life and value of your brand and product. It can get you more views, more clicks, and more audience. Given the variety of platforms, influencer marketing diversifies your content while maintaining consistency. With roughly a million regular video posts on Reels, Shorts, and TikTok, creating attention-grabbing content is more important than ever. However, the process of capturing and editing videos can make regular content posts difficult. This is where AI video editors come in:

• CapCut
• Canva
• ImagineArt
• Lumen5
• InShot
• Descript

6 Most Used AI Video Editors for Influencer Marketing

Here are six of the most popular AI editing tools used for influencer marketing:

1. CapCut AI Video Editor

Launched and developed by the creators of TikTok, ByteDance, CapCut offers an intuitive user interface with all-in-one cross-platform accessibility. The AI video editing tool features a variety of templates for quick edits, thorough social media platform integration, and a range of AI tools to improve your marketing and branding videos. CapCut is popular among famous TikTokers, YouTube creators, and Instagrammers for regular content updates and posts.

Key Features:

• CapCut video editor lets you smooth out the video flow with automatic cuts and video effects. You can even add AI-based templates to your video for a more consistent and polished look.
• The AI video editor comes with a built-in music library, featuring trending songs, soundtracks, and sound effects with ease of video integration and synchronization.
• It also has an auto-captioning tool, making it simpler for you to add well-synchronized subtitles and captions in different languages.
• The auto-resizing tool lets you change the orientation and size of your video as per the preferred video sharing platform. It also maintains the visual integrity and composition of your video.
• CapCut AI video editor features video upscaling, color grading, and denoising tool for a more refined viewing experience.

Limitations:

The free plan has restricted access to many AI tools and effects available only for paid users. The content created through CapCut can be used by the platform for its own marketing purposes.

Pricing:

The free plan comes with restricted access and watermarks. The standard plan is available at $5.9-$9.99/month with HD video quality. The pro plan is available at $7.99-$19.99/month with 1080p video quality, no watermarks, and access to extended stock assets.

2. Canva AI Video Editor

Canva AI video editor is a completely web-based and user-friendly platform with more than 20 integrated AI tools for video editing. It allows you to generate, edit, refine, and share videos through simple drag-and-drop tools. Featuring a vast stock library of images, videos, templates, audios, and different graphics, the Canva AI video editor is ideal for influencers, product marketers, social media content creators, and casual users.

Key Features:

• The ‘Magic Media’ tool allows you to generate AI videos through simple prompts, with capabilities to animate static images.
• The ‘Magic Animate’ tool lets you add different types of animations to presentations, social media posts, and design elements, saving you the time for manual animation.
• The auto-caption tool lets you add text and subtitles to your video with options to change font styles, font size, and font color.
• Canva AI video editor comes with a built-in library for different effects and transitions such as wipe, dissolve, fade, and chop.
• The ‘Magic Switch’ tool lets you change the dimensions of the current design to fit the size requirement of another platform, such as converting presentations to blog post or video format.

Limitations:

You need more credits to access advanced AI features and tools. Some professionals might find the visual effects and features less robust than other dedicated video editing studios.

Pricing:

The free plan comes with standard video editing tools and features and restricted access to premium assets. The pro plan is available $15/month with HD video quality, credits for AI tools and features, and premium templates and assets.

3. ImagineArt Video Editor

ImagineArt is an AI-driven video generation and editing platform perfect for product videos and branding needs. This AI video generator includes different AI video generation models, including PixVerse V5, Hailuo, Wan 2.2, Kling AI, Google Veo 3, and more. ImagineArt AI video editor comes with an easy-to-use interface and a simple drag-and-drop option. On ImagineArt AI video editor, you can upload your images, videos, audio, and voiceovers for a more coherent and smoother visual experience.

ImagineArt Video Editor dashboard

Key Features:

• ImagineArt AI video generator supports both text-based and image-based input, along with multiple video styles to choose from.
• The AI video generator allows you to change camera motion, fix lighting, adjust effects, and select your preferred aspect ratio. While AI video editor features tools to add music, add/remove background, audio and music integration, add visual effects, split and trim unwanted parts of the video, and more.
• ImagineArt AI video editor also features built-in customizable templates and predefined effects for visual enhancement.
• ImagineArt also offers AI voice and music generators to create your own music and voiceovers for quicker import and integration, making the video editing process more seamless.

Limitations:

ImagineArt AI creative suite is completely cloud-based and requires a stable internet connection to access and work with. Each AI video generation model has a different credit consumption.

Pricing:

The free plan comes with 50 credits and access to basic tools only. The basic plan starts at $10/month with up to 18k credit/year. The professional plan starts at $41/month with up to 180k credits/year. ImagineArt AI video editor is a free tool and doesn’t require any credits for video editing.

Get to know more about features and capabilities of ImagineArt Video Editor on our blog.

4. Lumen5 AI Video Editor

Lumen5 AI features an easy-to-use drag-and-drop interface, generating videos through text. It features an extensive library of stock images, footage, and music, along with customizable templates and brand kits. It is an ideal fit for social media creators, marketers, and branding professionals looking for a quick and professional video editing tool.

Key Features:

• Lumen AI video editor allows you to convert blog posts, articles, and any text-based content into a professional video with appropriate and well-synced music and audio integration.
• It recommends transitions, images, and clips to add to your video content based on the script. This saves you the time to search for the right assets, making the video editing process faster and resulting in more cohesive output.
• This AI video editor includes customizable templates, letting you create more consistent branding materials.
• Lumen5 AI video editor also has auto-captioning features, which ensure the added captions are in sync and correctly placed.

Limitations:

The automated visuals, in some cases, might require further refinement, making this tool not suitable for high-end video creation or editing process.

Pricing:

The free plan comes with watermarks and export quality of 720p. The basic plan is available at $19-$29/month with no watermarks and a longer duration. The starter plan is available at $59-$79/month with 1080p export quality and access to premium assets. The professional plan is available at $149-$199/month with customized watermarks and features for collaboration.

5. InShot AI Video Editor

InShot AI video editor is a mobile-only application popular among TikTokers and influencers, creating and editing videos only on mobile phones. This mobile-first AI video editing tool lets you adjust video speed, trim or cut, add effects and filters, remove backgrounds, add music and sound, customize video aspect ratio, and so on. It is ideal for marketing videos, product branding, and vlogging.

Key Features:

• InShot AI video editor comes with a comprehensive suite of AI tools, including background removal, auto-captioning, and AI effects.
• The smart tracking features let you focus on a singular subject to create an enhanced blurring effect.
• This AI video editor features basic editing tools such as cut, split, reverse, slow-mo, and trim.
• The Picture-in-Picture feature allows you to layer different photos and videos on your main clip, improving multi-layer video editing.
• It features more than 1000 stickers, filters, effects, sound overlays, and transitions to create engaging content with dynamic storytelling.

Limitations:

InShot AI video editor is available only for mobile use with no official desktop or web versions. It doesn’t feature collaboration tools for multiple users or cloud integration.

Pricing:

The free plan comes with watermarks and basic editing tools. The pro plan is available at $3.99-$4 with no watermarks and access to advanced tools.

6. Descript AI Video Editor

Descript AI video editor features audio and video editing tools, letting you edit video content through editing transcripts. It has a sound studio for professional audio improvement, along with a well-equipped AI-assistant Underlord. The Descript AI video editor includes features for eye contact correction, filler word removal, translation, video re-purposing, and voice cloning. It is ideal for podcasters, educators, product marketers, and professionals.

Key Features:

• Descript AI video editor includes a multi-layer editing tool, letting you edit multiple video and audio clips simultaneously.
• It features AI tools to create voiceovers and custom voice models for video narration.
• The ‘Overdub’ feature lets you alter the audio with no manual editing or re-recording.
• It includes a screen-recording feature, allowing you to record your screen for tutorials, presentations, or podcasts.

Limitations:

Descript AI video editor can struggle with larger projects, slowing down the workflow. The automated video transcripts often require manual editing for a more refined result.

Pricing:

The free plan is available with 1 hour transcription/hour, watermark, and export quality of 720p. The hobbyist plan is available at $12/month with 10 hours transcription/month, no watermarks, and 1080 export quality. The creator plan is available at $24/month with 30 hours transcription/month, advanced AI tools, and 4K export quality.

Comparison Table: Best AI Video Editing Tools for Influencer Marketing

Conclusion

As the impact of influencer marketing continues to grow, the need for professional-quality and engaging video content has become pivotal. With AI video editing tools like ImagineArt AI video editor, you can simplify the editing process with more creative control and faster generation.

Want to know about video editing tips and tricks? Read Editing Tips for Beginners and Professionals | How to Edit MP4 Videos.