Rico knows stories aren’t just told, they’re built into spaces. At Pixel&Logika, he’s spent years designing exhibitions and trade fairs that people step into, not just look at. So when he turned to AI, the goal wasn’t to replace a crew. It was to push a bigger question: what does it mean to design atmosphere in the digital world?

From Moodboards to Jakarta Rain

That question guided his latest project, where he set out to capture the essence of Indonesian spaces — Jakarta rain, alun-alun nights, rice-field mornings — without stepping onto a set. The process was iterative and hands-on:

• Mood-boarding on Pinterest to lock in palettes and tone
• Generating stills to test composition
• Storyboarding sequences before moving into video
• Layering soundscapes to anchor atmosphere

The result was a flow of ideas → images → moving story that bypassed the usual constraints of gear, crews, and locations.

“AI doesn’t replace craft; it removes friction so ideas travel faster from brain to screen,” Rico shared.

His work shows how AI can act as an extension of spatial design thinking — not just creating visuals, but building immersive atmospheres.

Jakarta 2080 Inspo

How ImagineArt Made It Possible

ImagineArt was the backbone of this experiment. Its rapid text-to-video workflow meant Rico could translate his Pinterest boards directly into evolving sequences, while maintaining stylistic consistency across shots. Features like lighting controls, transition effects, and character stability let him fine-tune the rhythm of the piece without losing narrative flow.

Instead of days lost to rendering or scattered toolchains, Rico could prototype and refine atmospheres in real time. That agility turned his “what if” into a polished narrative — one that felt cinematic while remaining deeply rooted in cultural place.

Build Your Own World with ImagineArt Teams

If you think of stories in terms of space, mood, and rhythm, ImagineArt is built for you. It helps creators like Rico collaborate and bring architectural thinking into digital filmmaking, giving you the tools to design entire worlds without barriers. Start experimenting — and see how fast your ideas can turn into immersive stories.