Quite expectedly, businesses are now moving towards more AI-driven tools and platforms to strategize for marketing, content creation, and branding. Apart from automation, AI tools enable marketers to evaluate customer intent, create at speed, and scale the marketing strategy.

AI tools are changing how marketers approach content creation, visual design, and overall content marketing strategy. With rapidly growing competition in content marketing, generating quality content can be a challenge. That is why we have compiled the list of best AI content marketing tools that can streamline the entire content generation process:

• For marketing visuals: ImagineArt
• For content writing: Jasper & ChatGPT
• For content editing: Grammarly & Hemingway Editor

Top AI Content Marketing Tools — Tried and Tested

Here’s a breakdown of the top five AI content marketing tools for you to try and add to your content marketing toolkit:

For Marketing Visuals:

1. ImagineArt

ImaginArt comes with a comprehensive AI creative suite with AI video and image generation capabilities. Along with AI generation, the platform also offers a collaborative node-based workspace, “ImagineArt Flow,” that allows you to create, link, and reuse generated content efficiently. It lets you keep your assets in one place, without any lost ideas, files, or creations.

Key Features:

• The ImagineArt AI video generator allows for image-to-video and text-to-video generation, with integration of different AI video models, including Kling AI, Runway AI, Wan AI, Google Veo, PixVerse AI, Hailuo AI, Seedance AI, and more. It also comes with a built-in AI video editor.
• The ImagineArt AI image generator allows for both image-to-image and text-to-image generation models, including ImagineArt 1.0, Ideogram, MiniMax, Seedream, Imagen 4, and more. It comes with a built-in AI image editor, along with AI image editing models such as Nano Banana and Seedream v4.
• It also features an AI voice generator and AI music generator, allowing you to create your own audio cues, narrations, sound effects, songs, background sounds, and more.
• ImagineArt AI also allows you to create multiple images and video generation, with options to set the resolution, aspect ratios, and number of generations.
• You can also create personalized characters via Imagine You for your marketing campaigns and visuals.

Pros:

• ImagineArt helps you save time and effort needed for visual asset creation.
• With the capability to generate images in different styles and effects, ImagineArt helps you explore endless creative possibilities needed to create quality marketing visuals.
• ImagineArt brings you the best AI image generator and video generator, giving you an efficient and budget-friendly solution for all your creative needs.

Cons:

• ImagineArt is a cloud-based AI creative suite and requires a stable internet connection.
• Since the creative suite comes with multiple AI models, you will require an understanding of prompt engineering to get the desired images and videos.

Pricing:

• The ImagineArt free plan comes with 50 credits and access to basic tools only.
• The basic plan starts at $10/month with up to 18k credit/year.
• The professional plan starts at $41/month with up to 180k credits/year.

ImagineArt AI video editor and AI image editor are free tools and don’t require any credits for editing.

Recommended read: Best AI Marketing Tools

For Content Writing:

2. Jasper

Introduced as an AI writing assistant, Jasper is now upgraded with agentic features and works as a marketing copilot. You can upload the company positioning and strategy documents, and the platform will use that information to generate strategically aligned outputs. It lets you reuse those briefs to create content in different formats, languages, and customer bases.

Key Features:

• Jasper AI offers more than 90 predefined templates for different content marketing requirements, such as blogs, captions, emails, taglines, ad copy, and more. For long-form content such as articles and reports, the platforms come with a built-in editor and AI tools for writing, formatting, and editing the text.
• The AI content marketing tool allows you to create and translate content in more than 30 languages, helping you reach a wider audience.
• The platform lets you train the AI tool to generate content in a certain voice, tone, style, and personality. You can import sample documents or add reference URLs to ensure content consistency and authenticity.
• For content automation, Jasper features different AI agents to work independently with your marketing workflow and strategy, including an AI agent for deep research, search engine optimization, and content personalization.
• The platform includes ‘Jasper Canvas’ for real-time collaboration, along with account management tools for easier content scaling and creation and thorough collaboration.

Pros:

• Jasper helps you write faster and edit better, without compromising on the content quality and originality.
• It helps you create SEO-oriented content by recommending relevant keywords and tailoring the content to your brand voice.
• It offers an interface similar to Google Docs, making the writing and editing tasks simpler and easier.

Cons:

• The paid subscription plans might be expensive for startups and beginner-level marketers.
• The output may need a few tweaks and fixes to align the content with the desired brand voice.

Pricing:

• The pro plan comes with a 7-day free trial and costs around $69/month for a seat that has 1 seat and canvas for faster content generation
• The business plan comes with custom pricing for enterprises and larger teams and includes advanced features and content strategization.

3. ChatGPT

Introduced by OpenAI, ChatGPT has become a must-have in virtually every content marketing strategy, enabling businesses to create, optimize, and personalize content. From natural language conversations to analyzing complex data, the platform can process a variety of inputs such as text, voice, image, and video.

Key Features:

• ChatGPT can accurately interpret and offer relevant and context-aware outputs, all while processing and understanding text in multiple languages.
• The AI model is fully capable of storing useful information in memory to produce personalized content. The stored memory improves over time as it learns more with feedback and continuous interaction.
• It can create a broad range of content, regardless of prompt complexity. You can even prompt to write different types of content in a single prompt, and ChatGPT will produce the desired result. It allows you to refine the generated content through further prompting and user feedback.
• The platform can perform deep research in real-time and synthesize information from different online resources. It offers different modes such as study and learn and web research, ensuring output accuracy. In GPT Canvas, you can write, code, and sketch your ideas and thoughts.
• ChatGPT offers AI agents that can be trained to perform complex tasks that go beyond simple conversations, such as booking an appointment, designing presentations, and managing spreadsheets. The agent works in a virtual environment, taking desired actions on behalf of the user.

Pros:

• ChatGPT can handle a wide range of tasks, including writing, editing, image creation, and more.
• The conversational tone and chat-like interface provide ease of use and speed up the content creation process.

Cons:

• Project sharing and collaboration features are only available for paid subscribers.
• The platform can produce redundant and generic content that requires humanization and manual editing.

Pricing:

• The free plan is available with limited uploads and deep research features
• The go plan costs around $5/month with extended uploads and access to advanced data analysis.
• The plus plan costs around $20/month with advanced reasoning, expanded memory, and a Codex agent.
• The pro plan costs around $200/month with maximum deep research and agent mode.

For Content Editing:

4. Grammarly

Grammarly includes AI-powered features for content editing, proofreading, and refining. The tool helps you correct grammatical errors and sentence structures and improve overall vocabulary and content readability. The tool also allows you to check for content plagiarism and originality.

Key Features:

• Grammarly AI can fix basic and advanced content issues, including subject-verb agreement, passive voice detection, article and preposition placements, punctuation, and more
• The tool is fully capable of evaluating the tone of the written piece and provides grammatically correct suggestions to improve the flow and fix convention issues.
• Grammarly features an AI assistant to help you brainstorm ideas, write drafts, summarize content, or rewrite an entire piece through prompting.
• It allows you to customize your style, tone, and composition preference to ensure the produced content aligns with the brand’s voice.
• The tool can easily be integrated into different web browsers, applications, and writing tools.
• It offers tools for administrative purposes, including centralized bilingual, security encryption, analytics, reporting, and more.

Pros:

• Grammarly AI lets you write, edit, and refine text in real-time with relevant suggestions and quick corrections.
• It offers an intuitive interface, making the tool accessible to both beginner and professional-level users.
• Grammarly comes with a free demo version, letting you fix your content without any extra charge.

Cons:

• Advanced correction and AI features are only available for paid subscription plans.
• The suggestions can be rigid and useless when it comes to creative writing.

Pricing:

• The free plan comes with features for basic grammar and spelling checks.
• The pro plan costs around $12/month with AI detection, fact-check, and plagiarism checker.
• The businss plan comes with custom pricing and includes BYOK encryption and data loss prevention features.

5. Hemingway Editor

Hemingway Editor is designed to improve and fix readability issues of your content. The tool highlights sentences that need rewriting or editing, including longer sentences, unnecessary adverbs, excessive passive voice, and complex jargon. It helps identify elements that can make your writing difficult to read and understand.

Key Features:

• Hemingway Editor does color-coded identification of sentences, phrases, and words that need improvement. Yellow is for complex sentences, red indicates the need to rewrite the sentence, green highlights passive voice, blue pinpoints weaker words and adverbs, and purple is for complex phrases.
• The tool provides a readability score, and the readability score improves with each correction.
• It identifies the basic grammar and spelling errors to ensure readable and error-free content editing.
• It allows you to copy and paste the content directly into the editor, or you can also import the document that requires improvement.
• You can also turn off the highlights to write without any distractions.

Pros:

• Hemingway Editor can help you write with improved clarity.
• The document-like interface makes it accessible to all types of users.

Cons:

• Hemingway Editor doesn’t have a grammar correction feature
• The tool can be integrated with only a few platforms.

Pricing:

• The free trial is available for online editor.
• The individual 5K plan costs around $8.33/month with content tone, length, and style adjustments, and 5,000 AI sentences per month.
• The individual 10K plan costs around $12.50/month with 10,000 AI sentences per month.
• The team 10K plan costs around $12.50/user/month with 10,000 AI sentences per month and multiple users on one bill.

Final Thoughts

Start experimenting with these tools, and you’ll see how much easier content creation can become — not just faster, but more creative and data-driven than ever before.

Looking for more marketing tools guide? Read: Best AI Marketing Tools | Best AI Sales Tools