The core purpose of a marketer’s job is to capture the audience's attention and retain it — and what better way to do that than with visuals? Visuals are the critical assets of every marketing campaign. With AI as the new norm, marketers no longer have to budget for expensive photoshoots and recruiting professional editors. Instead of relying on human expertise, you can use the AI marketing tools and platforms to create high-quality visuals in no time.

• ImagineArt
• MidJourney
• Adobe Firefly
• Runway ML
• Descript

Top 5 AI Marketing Tools

Here’s a breakdown of the best five AI marketing tools to help your creative and marketing team stay agile, efficient, and productive when it comes to visual assets:

1. ImagineArt

ImagineArt is a complete AI creative suite with support for both AI video generation and AI image generation. The platform comes with a set of well-integrated tools, including ImagineArt Workflow to create visual asset flows, using node structure in a collaborative environment. The AI tool is perfect for both beginner-level and professional marketers with an intuitive user interface and ease of use.

Pros

• The ImagineArt AI video generator allows for image-to-video and text-to-video generation, with integration of different AI video models, including Kling AI, Runway AI, Wan AI, Google Veo, PixVerse AI, Hailuo AI, Seedance AI, and more. It also comes with a built-in AI video editor.
• The ImagineArt AI image generator allows for both image-to-image and text-to-image generation models, including ImagineArt 1.0, Ideogram, MiniMax, Seedream, Imagen 4, and more. It comes with a built-in AI image editor, along with AI image editing models such as Nano Banana and Seedream v4.
• It also features an AI voice generator and AI music generator, allowing you to create your own audio cues, narrations, sound effects, songs, background sounds, and more.
• ImagineArt AI also allows you to create multiple images and video generation, with options to set the resolution, aspect ratios, and number of generations.
• You can also create personalized characters via Imagine You for your marketing campaigns and visuals.

Cons

• ImagineArt is a cloud-based AI creative suite and requires a stable internet connection.
• Since the creative suite comes with multiple AI models, you will require an understanding of prompt engineering to get the desired images and videos.

Pricing

• The ImagineArt free plan comes with 50 credits and access to basic tools only.
• The basic plan starts at $10/month with up to 18k credit/year.
• The professional plan starts at $41/month with up to 180k credits/year.

ImagineArt AI video editor and AI image editor are free tools and don’t require any credits for editing.

Recommended read: Best Video Editing Tools for Influencer Marketing

2. MidJourney

Available in app and as a Discord-based platform, MidJourney can generate highly artistic visuals, custom graphics, banner ads, and social media content. Marketers can utilize the AI marketing tool to quickly visualize and conceptualize product renders, packaging designs, prototypes, and campaign ideas.

Pros

• MidJourney can produce premium-quality images in versatile styles, including multiple brand assets and hero images that align well with marketing trends and are ideal for both online and print media.
• The AI marketing tool comes with customization support, including blend command for image merging, vary command for granular control, and remix command for multiple variation creation.
• MidJourney now offers AI video creation using the generated images as a first frame reference. It allows you to create dynamic 5-second videos.
• It also supports video extension via prompt refinement and automated update, along with looping frames and adding video motion.
• The community feature allows you to share your prompts, videos, images, and designs for creative inspiration and brainstorming.

Cons

• MidJourney AI video generation feature might require a complementary tool for refinement and editing.
• The AI image generator comes with a steep learning curve and requires prompt engineering to create well-tailored brand assets and visuals.

Pricing

• Basic: US$10/month (3.3 hours fast GPU time)
• Standard: US$30/month (15 hours fast GPU + unlimited relax mode)
• Pro: US$60/month (30 hours fast GPU + stealth mode/private generation)
• Mega: US$120/month (60 hours fast GPU + highest limits)

3. Adobe Firefly

Adobe Firefly features advanced generative AI technology, making a cutting-edge AI creative suite. It allows marketers and branding professionals to conceptualize ideas and render product prototypes all in one place. With access to Adobe Stock images, Firefly allows you to create campaign designs without any prompting.

Pros

• Adobe Firefly is not just an AI image generator, but it also has a built-in AI video generator with thorough audio support.
• It is well-integrated into the Adobe ecosystem, making your workflow seamless if you already use Photoshop, Illustrator, Express, and other Adobe tools.
• To ensure brand consistency, upload the reference image, and Adobe Firefly can create images and videos with the maintained brand aesthetic and theme.
• Adobe Firefly comes with an Adobe license, making the generated outputs commercially safe for usage.
• Adobe Firefly comes with Adobe Board, which allows teams to collaborate and work in the same space on campaign visuals and brainstorm ideas.

Cons

• For non-Adobe users, understanding the interface might seem challenging.
• Premium and advanced AI features are available only for higher-tier subscription plans.

Pricing

• Free Tier: US$0/month — you can try Firefly with limited credits.
• Standard: US$9.99/month — 2,000 generative credits/month, access to standard image features + some video/audio features.
• Pro: US$19.99/month — 4,000 credits/month, full access to Photoshop web/mobile + Express Premium.
• Premium: US$199.99/month — 50,000 credits/month + unlimited access to video generation and full suite of features.

Explore more affordable and simpler-to-use Adobe Firefly alternatives on ImagineArt blog.

4. Runway ML

Runway ML is another AI creative suite with capabilities to generate and edit images and videos. The platform improves the content creation speed, allowing marketing and branding teams to test and execute different ideas and visuals. It offers a relatively simpler interface, making it accessible and available to marketers without technical expertise or design experience.xs

Pros

• Runway ML comes with an efficient AI video generator, supporting image-to-video and text-to-video, and video-to-video generation.
• The platform offers a built-in AI video editor that allows you to manipulate the subject, object, and background, along with features to adjust color grading and remove visual blur. It also supports text-based video editing.
• Runway AI image generator lets you create high-quality visuals using text-based prompts. It also has an AI image editor, allowing you to erase and replace objects/subjects and remix and swap backgrounds.
• Runway ML has character animation features through which you can create videos of personalized characters using a reference video.
• It also supports clean and distortion-free voice and audio generation.

Cons

• The workflow for creating and editing videos for complex prompts has a steep learning curve with prompt engineering.
• The cost can increase for higher resolution videos and watermark-free exports.

Pricing

• Free/Basic: 125 credits/month, restricted resolution/watermark.
• Standard: US$12/user/month (billed annually) — 625 credits/month, 100 GB storage.
• Pro: US$28/user/month — 2,250 credits/month, up to 500 GB storage.
• Unlimited: US$76/user/month (annual billing) — unlimited video generation, highest capabilities.

5. Descript

Descript AI is a powerful video and audio generation and editing platform. It allows marketers to create, edit, and repurpose videos and audio through a text-like document. It has auto-transcription, enhancement, subtitle generation, and video editing features. This allows the marketers and branding professionals to streamline and escalate content production processes.

Pros

• Descript AI comes with an advanced and text-based AI video editor, allowing you to refine video quality through text prompts.
• The platform has an AI voice generator, which can create clean voiceovers and narrations via text script.
• Descript AI offers an intelligent video formatting feature, which lets you produce videos in multiple formats through a single prompt/source.
• It allows for translation into more than 20 languages to reach a wider audience.
• Descript AI has advanced AI agents that can automatically trim videos, add text, incorporate B-roll, and include captions for a polished output.

Cons

• Descript AI doesn’t have a dedicated AI image generator or AI video generator for high-quality asset creation.
• To access advanced AI features and high-quality exports, you need to subscribe to expensive plans.

Pricing

• Free: US$0 — basic features, test layer.
• Hobbyist: US$16/month — 10 media hours/month, 400 AI credits, export 1080p.
• Creator: US$24/month — 30 media hours/month, 800 AI credits, 4K export allowed.
• Business: US$50/month — 40 media hours/month, 1,500 AI credits, team features, translation/dubbing, priority support.

Pick the Right Tool

Visual assets are critical for every marketing campaign. The AI marketing tools listed above can help you streamline workflow and create content faster, at higher volume, and at affordable rates.

A quick recap of the five tools:

• ImagineArt: With scalable credit-based plans, a comprehensive suite for AI image and video generation.
• MidJourney: A great option for creative and artistic visuals, with top-notch visual quality and incredible clarity.
• Adobe Firefly: Perfect for Adobe users with comprehensive support for image, video, and audio generation.
• Runway ML: With advanced generation and editing features, Runway ML is ideal for motion-rich video content for marketing campaigns.
• Descript: With audio and video generation and editing features, Descript is great for repurposing video content and refining audio quality.

My POV: Choose at least two AI marketing tools that align with your visual asset requirements, experiment with multiple prompts, record the generation time and quality, integrate into your process, and scale. Or you can select a complete AI creative suite such as ImagineArt.

Looking for guides on more AI marketing tools? Read: Best AI Content Marketing Tools | Best AI Sales Tools