Runway Gen-4 References
Runway Gen-4 References lets you upload images as guides. For example, upload one photo of a character and another of a location. In your text prompt, instruct to keep the character’s face from the first image and the background from the second. Result - a 100% accurate blend of both.



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Reference-Prompt Harmony
The Reference-Prompt Relationship in Runway Gen-4 ensures your visual and text inputs work seamlessly together. With specific reference callouts, you can control how strongly each reference influences the generation, prioritize key visual traits, and maintain consistency across multiple inputs. This relationship delivers unmatched precision, allowing creators to fine-tune results and achieve professional-grade output with clarity, style accuracy, and complete creative control.

Runway Gen-4 Prompt Tips
Prompts can be divided based on whether you upload a single image or multiple images. For example, if you upload a single image to make a character appear in an imaginative world, you can prompt: “Pick the character from the first image and place them in the world of Game of Thrones.” For multiple images such as one with a character and another with a location, the prompt can be direct, like: “Use the character from the first image in the location of the second image.” In both cases, you can also control lighting, composition, and style through the prompt.

Runway Gen-4 Subscription Cost
Runway Gen-4 can be used in ImagineArt with four subscription tiers:
- Basic costs $15/month (1.5K credits), $11/month quarterly (4.5K credits/quarter), $10/month yearly (18K credits/year).
- Standard is $30/month (5K credits), $25/month quarterly (15K credits/quarter), $20/month yearly (60K credits/year).
- Professional is $60/month (15K credits), $50/month quarterly (45K credits/quarter), $41/month yearly (180K credits/year).
- Scale is $120/month (40K credits), $100/month quarterly (120K credits/quarter), $83/month yearly (480K credits/year).
How To Use Runway Gen-4 References
Step 1
1. Upload Your Reference Images
Start by uploading one or more reference images, such as a character, location, or style. These images serve as a guide to understand the key elements you want in your final creation.
Step 2
2. Add A Text Prompt
Describe the lighting, camera angle, mood, or any other details you want for the image. Your prompt tells the AI how to place and blend elements from your reference images.
Step 3
3. Review The Output
The AI combines all references and instructions to create a seamless, cohesive image. The result is a single high-quality visual that reflects your chosen character, location, style, and prompt adjustments.
Customer Testimonials

ApexStudios
Runway Gen-4 References completely changed how I create visuals. The AI makes blending characters and locations seamless, and it’s easy to control lighting and style.

Anya Petrova
Marketing Designer

DreamWorks
I was amazed at how consistent the characters and environments stayed across multiple images. It saves so much time on creative projects.

Ben Harris
Product Manager

Pixels
The reference-based image generation is incredible. I can finally bring my ideas to life exactly as I imagined them.

Isabelle Kim
Concept Artist

Shopify
Using multiple images as references is a game-changer. The AI accurately preserves faces and locations while allowing full creative control.

Michael Chenn
Product Designer

TechNova
Runway Gen-4 can be prompted in a very powerful manner. I can adjust angles, lighting, and styles effortlessly, producing professional-quality visuals every time.

Ravi Patel
Creative Manager
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