Manufacturing · Framon Group
How an Italian lighting manufacturer brought visual production fully in-house
Framon Group's 3-person marketing team eliminated external freelancers, cut asset production from a full day to a few hours, and now generates all commercial imagery, from catalogues and brochures to LinkedIn and Instagram, without any external dependency.
- 1 day → hours
- Turnaround per custom project or datasheet
- 0 freelancers
- External production dependency eliminated
- 3–4 people
- Marketing team for an 80-person company
About
About Framon Group
Framon Spa is an Italian lighting manufacturer with approximately 80 employees. A 3 to 4 person marketing team produces all visual output for catalogues, brochures, website sponsorships, LinkedIn, Instagram, and custom project presentations.
ImagineArt is now the primary tool for all commercial and marketing visual production.
The Challenge
Freelancer dependency, day-long timelines, no flexibility
Every marketing visual followed the same expensive loop: write a brief, send it to a freelancer, wait, revise if it missed.
- Each custom project or datasheet took at least a full day from brief to usable asset
- Revisions required reopening the freelancer loop, costing more time and more money
- No direct creative control over output or timeline
- A 3-person team managing 80-person company output couldn't scale without external dependency
Reduce time and costs: that's exactly what it delivers.
The Decision
Found it. Tried it. Stayed.
I searched on the internet and found ImagineArt. I gave a shot to this new tool and since then we are still working together.
No long evaluation. The platform worked, and the team kept using it.
How They Use It
Everything commercial and marketing
- Product catalogues and brochures: professional imagery for every SKU without scheduling a shoot
- Website and sponsorship content: LinkedIn and Instagram assets produced same-day
- Custom project presentations: tailored visuals for specific client and tender packages
- Product datasheets: imagery updated in-house at the pace of the product catalogue
The Impact
Speed, independence, quality, and scale all moved in the right direction
Turnaround cut by more than half per custom project, from at least a full day of briefing and waiting to a few hours of direct production.
Stopped working with external freelancers entirely. Brief, execution, revision, and final asset are all managed in-house.
Quality has increased. The team brings product knowledge and brand direction that no external freelancer can replicate.
A 3 to 4 person team now handles full visual output for an 80-person manufacturing company, without hiring or outsourcing.
What's Next
Using it for everything they need
Framon Group's plan: keep using ImagineArt as the primary tool for creating what the business needs. Reliable, self-sufficient visual production at the pace the business requires.
