Agency · 7Routes
How 7Routes turned two-day mood boards into same-day client pitches
7Routes rebuilt its pre-production process around ImagineArt. The result: storyboarding and reference work that used to eat two days now gets done before a pitch call ends, without adding a single person to the team.
- 60–70%
- Time cut from storyboarding, stock searches, and reference gathering
- 16K → 100K
- Credits used as the team scaled its production up
- Days → hours
- How long it takes to get a client-ready visual approved now
About
About 7Routes
7Routes is a creative production agency built around a core team of 7 full-time specialists, backed by a network of 8 freelance creatives. They handle visual content, campaigns, and full event activations for clients across real estate and consumer brands.
ImagineArt now runs through their brainstorming and pre-production work, and shows up again later for visual styling in post.
The Challenge
Two days to get one mood board approved
Before ImagineArt, every pitch started the same slow way. Someone opened Pinterest or Shutterstock and scrolled for hours, hunting for images that were close enough to the idea in someone's head. If nothing fit, a designer sketched a rough concept from scratch, or the team drew storyboards by hand, frame by frame.
None of it was fast. Getting one basic visual approved could take days. And the real cost wasn't the hours themselves. It was how hard it was to show a client what the team meant before the client had already moved on to the next idea.
The Decision
The platform that actually fit their pace
Speed is what got 7Routes to try ImagineArt. Speed is also what kept them there. The team picked it over other tools for three reasons: the speed of output, the range of engines available in one place, and pricing that made sense for an agency their size.
For a shop that pitches on tight deadlines, that combination mattered more than anything else. ImagineArt gave them specific, high-quality visuals fast enough to build into the actual rhythm of client work, not just a side experiment.
How They Use It
One tool, two phases of the job
ImagineArt shows up at both ends of a 7Routes production:
Concept art, mood boards, and storyboard frames that get a client aligned on an idea before anyone books a shoot day.
Campaign visuals and pitch decks for real estate and consumer brand clients, built fast enough to turn around inside a single sales cycle.
Visual references and internal prototypes for full event activations.
Visual styling elements once the shoot itself wraps.
The Impact
Speed, cost, and confidence all moved together
ImagineArt cut 60 to 70 percent of the time 7Routes used to spend searching for stock footage, sketching storyboards by hand, or pulling together references. It's become the team's default visual assistant for everything from client presentations to VFX work.
With visuals generated in-house, 7Routes needs far fewer freelance illustrators and storyboard artists for early-stage pitches. Stock licensing fees have dropped too, since the team can generate the exact image it needs instead of buying the closest match.
Cutting storyboarding and search time by roughly 70 percent freed the team up to take on more pitches and move approved projects into production faster. In a business where time is the biggest cost, that's not a small win.
7Routes started on 16,000 credits. They're now at 100,000, a clear read on how much of their day-to-day production now runs through ImagineArt.
It's like having an extra pair of hands that skips the tedious searching and jumps straight to the creative work.
What's Next
More credits, same appetite for speed
ImagineArt now touches VFX workflows, presentations, and even audio references at 7Routes, and the team expects that to keep growing over the next 6 to 12 months. They're clear-eyed about what it is, though. It's a tool that makes the work faster and sharper, not a replacement for the work itself. As one team member put it, it's an asset, not everything.
Their advice to other teams is straightforward: any creative or production shop that pitches often, storyboards, or plans VFX should be looking at this. There's a small learning curve around getting a prompt exactly right, but once it clicks, it changes the pace of the whole operation.
