Agency · WithFeeling
How a sonic branding agency replaced stock libraries with work that is actually on brand
WithFeeling replaced off-brand stock subscriptions with ImagineArt, producing 10 to 15 on-brand visual variations in 20 minutes, publishing AI-generated imagery in worldwide editorial magazines, and consolidating its creative tools into one platform.
- 20 minutes
- For 10 to 15 on-brand concept variations
- 1 platform
- Replacing several tools and stock subscriptions
- 4 years
- On expensive stock libraries before the switch
The Challenge
Stock libraries could not do surreal
WithFeeling's brand is surreal, bold and a little humorous, and stock libraries are none of those things. Anything specific enough to be on brand had to go to a freelancer, which took days, or to a photoshoot, which took weeks and real money.
The content was cliché, overused, and miles off our brand.
The Decision
One roof, a better credit ratio, and someone to talk to
Three things decided it: every tool under one platform, a credits-to-output ratio that beat juggling separate subscriptions, and live support. The team had already tried most of the alternatives individually.
It now runs across website animation, social video, pitch deck imagery, brand guides and editorial thought-leadership visuals, using Elements to keep faces, logos, palettes and styles consistent between them.
The Results
Days compressed into minutes, and work good enough to publish
Iterating on lighting, palette and composition takes minutes, where the same exploration used to take days.
Output sits alongside commissioned photography well enough that it now runs in editorial magazines worldwide.
Almost all production moved in-house, removing designer briefs, freelancer coordination and library licensing at once.
Elements carries the same faces, logos and palette across every image, so scale does not cost coherence.
