

Saba Sohail
Fri Aug 15 2025
6 mins Read
Brands using storytelling videos in their marketing strategy have experienced 30% higher conversion. And 22% of marketers have added YouTube stories in their video marketing strategy.
Why?
Because stories connect, stories build relationships, stories sell and stories stay in hearts and minds.
But what are storytelling videos, exactly?
Storytelling videos are short films and visual content that utilize motion graphics to narrate messages. These videos build an emotional connection and since they are engaging, growing brands to non-profits are using them to get their word out.
AI Video Creation Tools for Storytelling
ImagineShorts
ImagineShorts is an AI short video generator where you can create up to 1 minute of videos. It creates AI scripts, voiceovers, background music and captions.
As a user, you can choose from script styles like bullet points, storytelling, educational, explainer as well as the visuals: animated, realistic, claymation, miniature and so on.
Video Studio
Video Studio is an AI video generator where you can create realistic, cartoon, animated and product videos.
Within the Video Studio, you can use a text prompt and go from text to video, or use an image prompt and go from image to video. You can control camera motion and effects too!
Video Editor
The Video Editor in ImagineArt lets you polish your storytelling videos with precision.
It includes advanced features for splitting, merging, and adding effects to your footage. Plus, you can add text, music, audio, captions and watermark to your videos.
How much does it cost to make a storytelling video?
It costs an average $5 to make a storytelling video with an AI short video generator like ImagineShorts. With traditional video production methods, storytelling videos may cost between $258 - $1400+.
This cost actually increases because of professional actors, voiceover artists, background music and post-production editing.
Brand Storytelling Videos
Ready to make your first storytelling video with AI?
Storytelling Videos Examples
1. Animated Storytelling Videos
It’s in the name: animated storytelling videos use animations to narrate a story.
Animated Storytelling Video Showing Vision of a Company
Animated stories simplify complex topics and ideas by presenting in a visually engaging format.
YouTubers to brands are using these animated storytelling videos to share brand journey, and entertain and educate their audiences.
For example, through animated storytelling, companies can explain their values and missions. Now this video is going to be slightly different from ones you use in front of investors while pitching.
In addition to businesses, content creators and trainers are also utilizing these videos to educate their target audience. Take examples of these animated science videos that work as money-making engines for their owners.
Educational Videos
2. Brand Storytelling Videos
Brand storytelling videos use a narrative approach to convey brand’s message, mission, and values. These videos go beyond traditional advertisements and focus on emotional connection by using a story that builds trust with the audience.
So in a brand storytelling video, you can choose to indirectly promote products or services, but your priority, visual, is to tell a story that connects with your viewers.
Storytelling Video for a Sustainable Clothing Brand
For example, a shoe commercial can feature athletes while they run and overcome obstacles. This video will directly focus on themes of perseverance, determination, and passion, yet will show the athlete wearing the brand’s shoe in all scenes.
Brand storytelling video ideas:
- reducing carbon footprint, environmental conservation and cruelty-free production
- corporate social responsibility
- behind-the-scenes of factories
- sourcing material and crafting apparel
- artisans brainstorming new designs
3. Non-Profit Storytelling Videos
Non-profit storytelling videos highlight the mission and impact of a non-profit organization.
These videos raise awareness, mobilize supporters, and most importantly, drive donations by telling compelling stories about real people or causes.
Storytelling Videos for Non-Profits
With a strong emotional impact, non-profit storytelling videos inspire action and encourage viewers to get involved.
For example, an NGO can campaign “Save the Children” with a story of a child in need, plus how donations have helped them.
The video can humanize the issue or show animations to keep confidentiality. Viewers relate exceptionally well to such videos and empathize with the cause.
Examples:
- charity fundraiser video from World Wildlife Fund about endangered species
- fighting hunger with a video that features a family in need
4. Digital Storytelling Video
Digital storytelling uses multimedia to tell stories online.
It’s a strategic mix of text, images, audio, video and music.
Digital storytelling has become incredibly popular among content creators, [AI influencers], and brands looking to tell their story in a more interactive and engaging way.
Examples of digital storytelling videos:
- vlog-style videos showing how a content creator climbed up the ladder of success by building a strong personal brand
- a fitness influencer who trained 157 obese people in a specific timeline or town
How to Create Storytelling Videos with AI
How to make storytelling videos
1. Brainstorming and Script
Decide your story concept. Then give a prompt to ImagineShorts and it will create a script in 30 seconds.
Select specific settings: for example, script style should be storytelling, tone can be dramatic or energetic. You can choose language and length of video as per your requirements.
2. Narration and Voiceover
Once you’re happy with the script, go ahead and choose an AI narrator. You can filter for accent and gender.
Checkmark caption and background music boxes if you’d like to add them.
3. Aspect Ratio
ImagineShorts gives you three aspect ratio options: 9:16 [vertical], 16:9 [horizontal] and 1:1 [square].
Choose one that suits your platform.
4. Download!
ImagineShorts will take around 5 to 15 minutes to create your storytelling video. Download in MP4 and post on video platforms as you wish.
Add your slogan and brand logo in ImagineArt Video Editor.
How do storytelling videos make money?
Monetization via Ads
Video platforms like YouTube, TikTok and Instagram help creators monetize their storytelling videos by displaying ads during or after the video.
Once your channel or profile meets the eligibility criteria (1,000 subscribers and 4,000 watch hours), you can join the YouTube Partner Program and start earning revenue based on views, clicks, and engagement.
The more emotional or engaging your video, the higher the potential for ad revenue.
Grab our complete series on YouTube Shorts.
- YouTube Automation
- YouTube Shorts Monetization
- How to make YouTube Shorts with AI
- YouTube Shorts Aspect Ratio
- Faceless YouTube Channel Ideas
- Best Time to Post YouTube Shorts
Sponsorships
As your storytelling videos start getting online attention, you will definitely receive sponsorship offers from brands in your niche.
When you get sponsorship contracts, you can feature their products or services within your videos, especially if the storytelling video appeals to a specific target audience.
Affiliate Marketing
Storytelling videos can also incorporate affiliate links for products or services that relate to your narrative.
For instance, if you're telling a story about fitness or health, you could include affiliate links for fitness equipment.
Every time a viewer clicks on the link and makes a purchase, you earn a commission. This model works well for creators whose videos focus on reviews, recommendations, or tutorials.
Top 5 Video Storytelling Techniques
- Start with a purpose
Average storytellers have a script in mind, but only those stories get attention that start with a purpose. Your story has to have a goal and script follows.
- Show and tell
Show emotional details and expressions in your storytelling videos.
- Choose a style for your audience
Consider the age, demographics and the message you want to convey before you decide between animated, realistic or cinematic videos.
- Keep it focused
Go with one message per story: and if you have more messages to convey, add videos in your schedule.
- CTA
Always end with a call-to-action. Encourage your vieiwers to connect, engage, donate, visit or whatever purpose you had set in the beginning of this video process.

Saba Sohail
Saba Sohail is a content marketing strategist specializing in automation, product research and user acquisition. She strongly focuses on Gen-AI-led speed and scale for creators, professionals and businesses. At ImagineArt, she develops use cases of AI Creative Suite.