What is UGC?

User-Generated Content (UGC) includes videos, images, reviews, and posts created and published by any product consumer. Most of the UGC videos are about user experiences, POVs, and reviews of a certain product or service. These AI videos are now a powerful marketing tool — because UGC videos add to brand credibility.

While UGC marketing is on the rise, the demand for trustworthy UGC creators is equally high. Now, what is a UGC creator? Anyone who creates content about your product and service is a UGC creator. It can be any influencer, customer, or even AI. Since UGC creators don’t have to stick to a certain script, it adds to viewers' interest and trust. The key to leveraging UGC marketing lies in authenticity. UGC content should feel relatable and resonate with the audience.

AI in UGC Ads

AI UGC refers to utilizing AI techniques and tools to create realistic UGC videos and ads — in short, we use AI as the UGC creator. These UGC ads are created using comprehensive scripts and human-like avatars that mimic the voice, movements, gestures, and body language of a real human. These AI UGC avatars can be personalized or created from scratch.

AI UGC couples the authenticity of UGC marketing with the efficiency of AI tools. Here’s how AI UGC is benefiting the marketers and businesses:

• Speed and Scalability:

AI UGC ad and video tools benefit you to faster generation and rapid iteration. You can create multiple videos, images, and even marketing workflows using AI tools. This allows you to create better and produce faster, helping you keep up with newer trends and avoid production bottlenecks.

• Pocket-Friendly:

Traditional UGC videos require massive budgets, negotiating with UGC creators, and hiring different influencers. On the other hand, AI UGC lets you create your own content without burning through your wallet.

• Realistic UGC Content:

AI UGC tools employ cutting-edge algorithms and AI video models to generate realistic visuals based on the provided script. From photorealistic visuals to cinematic ads and true-to-life voiceovers, AI UGC can create production-ready ads and videos.

• Brand Consistency:

It is quite challenging to maintain a consistent brand voice across different platforms when working with multiple UGC creators. In contrast, with AI UGC, you can instruct the AI about the voice, tone, mood, and style, and the AI tool will ensure consistency — regardless of how much UGC content you generate.

• Customization:

AI UGC comes with features to control the entire narrative, from spoken words and tone to duration and visual style. This flexibility lets you create multiple videos without any manual tweaking or adjustments.

How to Create UGC Ads with ImagineArt

Here’s how you can create AI UGC videos and ads with ImagineArt AI creative suite:

Step 1: Define Your UGC Concept

First and foremost, have a clear idea about the type of UGC ad you want to create. UGC ads can be categorized as:

• Product review: It narrates users’ opinions about your product or services.
• Testimonial video: It showcases personal user experience, in which a user usually tells about how they feel about the acquired service or product.
• Explainer or Tutorial: It features AI avatars and includes key highlights of your product that can benefit the users.
• Lifestyle content: It shows how your product improves the user’s daily life or overall lifestyle.

Step 2: Image or Video UGC Content Creation

AI Image Generator: For Static UGC Ads

• Start by writing a detailed prompt, including specific and clear instructions for the main subject, background, settings, poses, themes, visual style, and color palettes.
• Next, select the AI image generation model, aspect ratio, and number of generations. ImagineArt AI image generator offers a set of different models, including Nano Banana, Imagen 4, ImagineArt 1.0, Seedream v4, and more.
• Click generate, and AI will produce a tailored UGC ad image. You can edit by reiterating the prompt for adding subtle variations.
• You can edit the UGC ad visual on ImagineArt AI image editor and refine the quality, and add different filters and effects.

UGC Images generated by ImagineArt 1.0

AI Video Generator: For Video-Based UGC Ads

• Write down the details of the UGC video concept. Add details about character, background, environment, mood, tone, video style, and even human dialogues.

For example, your testimonial video can have following narration:

“I’ve been using [Brand] for a few weeks now, and I have to say, I’m impressed! These wireless earbuds are so comfortable, and the sound quality is amazing!”

• Next, select the AI video generation model, aspect ratio, video resolution, video duration, and number of generations. ImagineArt AI video generator offers a set of different models, including Veo 3.1, Sora 2, Kling 2.5, Hailuo 2.3, and more.
• Once you have finalized the video settings, click generate, and AI will produce a tailored UGC video ad.
• You can edit the generated video on ImagineArt AI video editor. You can add images, text, logos, music, sound andvisual effects, voiceovers, and captions.

ImagineArt Apps: For Template-Based UGC Ads

• On ImagineArt apps, you can browse through the vast selection of different effects and templates for your UGC ads and videos
• Select the ‘product review’ template, add the image of your product, set the aspect ratio, and switch to video if you want video output and image if you want a static UGC ad.
• Wait for a couple of minutes, and AI will generate the desired output.

Static UGC generated on ImagineArt Apps using Product Review template

Step 3: Download Your UGC Ad

Once you have made the final edits, download the UGC ad video or visual in your preferred format, MP4 for videos, and PNG or JPEG for images. You can use the generated output across different social media platforms and UGC marketing channels and campaigns.

Best Practices for AI UGC Ads

• Authenticity: Make sure your UGC videos and visuals feel true-to-life, without any artefacts. Don’t let the AI tool make your UGC ad sound or look too salesy.
• Content Diversity: Create different types of UGC content, including reviews and testimonials, and find out which type of content resonates well with the target audience.
• Real UGC: AI UGC is an effective approach to make the most of UGC marketing. However, strive to balance the AI UGC with real user generated content to maintain engagement and user interest.
• Platform Compatibility: Not all types of UGC content work on all social media platforms. Each platform has a certain type of audience, so make sure your UGC ads and videos align with the tone and culture of the target platform.
• Natural and Conversational: When adding narration, make sure the script reads and sounds like a human speaking. Use short sentences and natural tone, avoid jargon, and add humor and pauses.

Conclusion

As UGC becomes increasingly central to modern marketing, integrating AI into your strategy is no longer a luxury; it’s a necessity. So, if you want to stay ahead of the curve, it’s time to start experimenting with AI UGC ads and watch your brand’s marketing efforts soar.

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