7 Best AI Tools for Product Marketing

Product marketing teams today are chasing trends, creating commercials, working with influencers all while juggling a messy stack of design apps for images, video, audio, and approvals: what if there was an AI tool for product marketing that could take on heavy-lifting? Visuals, collaterals, advertisements, brand sizzle reels and so on?

It shouldn’t sound fancy anymore because global brands and their marketing teams are saving up to 12 hours per week with the use of generative AI.

7 Best AI Tools for Product Marketing

Here are top 7 AI tools for product marketing:

• ImagineArt for Teams
• Google Nano Banana
• Adobe Firefly
• Canva
• Runway Gen-4 References and Aleph for Product Videos
• Google Veo 3 Fast and Ultra
• Qwen

1. ImagineArt for Teams

ImagineArt for Teams is a complete AI creative suite for both small and big marketing departments.

ImagineArt brings the complete marketing design output package in one intuitive interface: AI images, videos, ads, voiceovers, avatars, music, sketches-to-renders, and product photography in the workspace with ImagineArt Flow.

For product marketing teams, this means they can produce everything from CGI ads to sizzle reels to professional product photography without bouncing to other apps.

Another hot feature that makes ImagineArt for Teams an ideal generative AI suite for businesses is Imagine Flow: a built-in project space that helps you put your campaign ideas in text, image and video form into perspective. Plus, team members can brainstorm, create, comment, internally manage campaign designs and motion graphics on the same boards.

The studios, like AI image generator, and the mini-tools like logo generator, headshot creator, image enhancer, and video editor further add to the easy creative production.

A major differentiator that makes ImagineArt a great AI tool for product marketing is its model variety: it integrates Google AI Studio’s latest models (Nano Banana, Imagen 4, Veo 3 Fast), Runway, Hailuo, Kling, PixVerse, Qwen, and more. So as a team, you can control creativity and credits and workflow to match branded styles.

2. Google Nano Banana

Google Nano Banana is Google’s latest AI tool for image editing. Marketers globally, specially on X are focusing on its coolest use cases in product editing, design and packaging, photography, and mockups.

If you are a marketing team that need polished product visuals at speed and scale, Google Nano Banana on ImagineArt is a must try!

From background removal and lighting corrections to hyper-realistic product-in-action renders, Nano Banana helps brands create studio-quality results without actual studio time and money.

Teams can generate product photography for campaigns, e-commerce listings, and social ads within minutes. The tool shines in areas like image enhancement, object placement, and nano-level adjustments that give photos a professional finish. For marketers, this means faster turnaround on product visuals, fewer dependencies on external photo shoots, and more creative flexibility for testing campaign variations.

However, Nano Banana is not a complete creative suite — it doesn’t offer video generation, collaboration features, or workflow automation. Instead, it serves as a highly-focused, product-first tool that complements broader creative platforms. For brands with large product catalogs or frequent launches, Nano Banana reduces design bottlenecks and ensures consistency across visual assets.

Overall, Google Nano Banana is best for product marketers and e-commerce teams who want high-quality, production-ready product imagery without the overhead of traditional design cycles.

3. Adobe Firefly

Adobe Firefly is Adobe’s generative AI suite and a alternatives to ImagineArt for Teams, deeply integrated into Creative Cloud tools like Photoshop, Illustrator, and After Effects. It’s great for professional creative departments, and offers AI image generation, generative fill, style transfers, and motion graphics.

For product marketers, Adobe Firefly helps generate branded content while staying within the Adobe ecosystem.

Like ImagineArt for Teams, Firefly also offers enterprise-grade quality. Teams can work with Adobe Fonts, Adobe Stock, and Creative Cloud Libraries to to main brand consistency across campaigns.

The downside? Firefly’s pricing makes it more suitable for large enterprises and agencies with big budgets. Adobe Creative Cloud also requires strong design expertise; non-designers typically find it complex compared to more intuitive platforms like Canva or ImagineArt.

Still, for companies already embedded in Adobe’s workflow, Firefly is a natural extension that adds speed and creative power. It’s a premium solution for teams that demand high control, brand precision, and professional polish in every deliverable.

Recommended Read: Adobe Alternatives

4. Canva

Canva is good marketing teams that need fast, accessible design without professional-level expertise. With its templates, AI image generator, Magic Design, and brand kits, it’s simpler to create social media posts, presentations, advertisements, and product visuals at scale.

The platform’s biggest strength is ease of use. Even non-designers in sales, HR, or operations can quickly generate on-brand visuals by leveraging Canva’s templates and collaborative workspaces. Product marketing teams benefit from the ability to resize, adapt, and repurpose campaigns across multiple channels in minutes.

Canva recently expanded into AI features like text-to-image and video editing, but its AI video generator still has a lot to learn from stronger AI tools for product marketing like ImagineArt and Runway, especially for product ads and cinematic storytelling.

For design teams that need superb quality, Canva and its templates are limiting in terms of design depth and creative control.

Canva still remains an excellent choice for small-to-mid-sized marketing teams that prioritize speed, simplicity, and brand consistency. Its Canva for Teams plan also offers collaborative work, version control, and shared brand kits, so it’s becoming a popular choice among growing product marketing teams.

Recommend read: Canva Alternatives

5. Runway (Gen-4, Act-Two & Aleph)

Runway is one of the most advanced AI platforms for video generation and (now for) editing, and its Gen-4 References + Act-Two + Aleph models is a superb trio for teams.

At ImagineArt, our product managers tested Runway to generate motion visuals: and we created mind-blowing explainers with performance animation.

Static ad images, typical video ads, mockups and CGI ads become almost effortless with Gen-4 References and you get stunning visuals without the marketing and design overhead.

For background, Runway’s strengths already lie in realism, motion control, and storytelling. That’s why it’s great for creating product-in use scenarios: upload your pretty brand ambassador’s pic, upload a normal product demo video and boom, and some strong prompt: you get a polished, publishing-ready output without manual masking, inpainting, or even background replacement.

Result? Non-design teams are designing; design teams are saving time and money!

The tradeoff? Runway doesn’t provide a full marketing workflow layer, yet. There’s no central brand kit, no structured collaboration tools, and limited template-based automation. That means while it’s great for video generation, teams will still need other platforms to handle images, mockups, and campaign workflows.

For marketing departments that prioritize visual storytelling and video-heavy campaigns, Runway is a powerful choice. But for holistic creative operations, it works best alongside broader creative suites like ImagineArt.

6. Google Veo 3 (Fast & Ultra)

Google Veo 3 Fast is Google DeepMind’s cutting-edge AI video generation model, designed for high-end cinematic ads, trailers, and storytelling campaigns. It offers two modes — Fast for rapid generation, and Ultra for ultra-realistic, detail-rich outputs.

For product marketing teams, Veo 3 delivers polished video content that looks like it came out of a professional studio. Campaigns that require hero product ads, launch trailers, or cinematic explainers can benefit greatly from Veo 3’s realism and fidelity.

However, Veo 3 is an expensive option. It’s best suited for enterprise-level teams with budget flexibility. It also lacks workflow features like brand asset libraries, templates, or integrated collaboration, meaning teams need to combine it with other platforms for a full marketing workflow.

Still, if video quality is the number one priority, Veo 3 is unmatched. It’s a strong choice for premium campaigns and flagship product launches, where the goal is to impress audiences with breathtaking visuals.

Recommended Read: Veo 3 Use Cases for Marketing

7. Qwen

Qwen is an AI ecosystem by Alibaba that focuses heavily on chat, text-based workflows, and cost efficiency. While not built as a design-first platform, it has gained traction as a budget-friendly AI solution for teams experimenting with generative AI.

For product marketing, Qwen assists in content ideation, script writing, campaign copy, and light design assistance. Its conversational interface makes it easy to draft ideas, iterate on campaign concepts, and support cross-team communication.

The tradeoff is clear: Qwen lacks a structured creative workflow. There are no advanced design studios, collaboration pipelines, or integrated asset management features. This makes it less useful for teams that need end-to-end creative production.

Where Qwen shines is in cost accessibility. For smaller teams or businesses in emerging markets, it offers a way to tap into AI without heavy financial investment. As such, it works best as a support tool in the product marketing stack, rather than the central creative engine.

Ready to replace 20+ design apps with one, best AI tools for product marketing?

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