

Saba Sohail
Fri Oct 24 2025
9 mins Read
Hailuo 2.3 and 2.3 Fast are the latest upgrades in the 2.3 series of AI video generation models from Minimax. But how is Hailuo 2.3 series more advanced from its 02 versions? Find out here!
The AI video generator series will initially have two versions:
- Hailuo 2.3 that will offer stronger prompt adherence and stunning ecommerce ads
- Hailuo 2.3 Fast will offer speed and efficiency, faster rendering times and smarter concurrent AI video generation capabilities
From my early access tests, I can conclude that Hailuo 2.3 does offer powerful visual fidelity. And 2.3 Fast? Yet to know!
Hailuo 2.3 Features
Here is everything Hailuo 2.3 will offer (better and smarter):
1. Dance → Better Dance
Hailuo 2.3 improves motion capture, smooth choreography, and physical consistency in dance sequences.
Trying out the new Hailuo 2.3 preview.
— fofr (@fofrAI) October 23, 2025
> a tiktok dancer is dancing on a drone, doing flips and tricks pic.twitter.com/F9GebvZco4
2. Physics and Crowd
Hailuo 2.3 delivers remarkably improved motion physics. Every limb, fabric, and prop moves with cinematic realism. Its new crowd visualization capability adds depth and scale so you can create complex group scenes, performances, and bustling environments that feel alive and coordinated.
Early Access: Someone asked, 'What's the difference between this new Hailuo 2.3 vs the older models?' Well, for one thing, 2.3 seems to be very good at maintaining a large crowd of subjects on screen without them bleeding or morphing into each other. pic.twitter.com/v9ilv2Zf3H
— WuxIA Rocks (@WuxiaRocks) October 24, 2025
3. Powerful Image to Video Prompt Adherence
Hailuo 2.3 shows major progress in translating still images into dynamic, accurate video sequences. It preserves composition, color palette, and subject detail while animating movements that stay faithful to the original frame and prompt intent.
Hailuo 2.3
— Jin.B (@opener_ai) October 24, 2025
Hailuo was always great at these effects—major throwback!
It's super refined and looks amazing in 2.3! 🔥
I2V Prompt :
Action: The samurai bursts out of the paper, landing in the real world with a shockwave, then spins and slashes in a flurry of sword strikes.… pic.twitter.com/qsxeAOgp9G
4. Expressions
Minimax has enhanced micro-expression detection and realistic human expressions. Most close-up shots, character acting and narrative scenes feel more lifelike as in Google Veo 3.1 and Wan 2.5.
5. Quality and Speed Modes
With the “2.3” version focusing on advanced visual fidelity and “2.3 Fast” targeting efficiency and faster output, creators can choose the workflow that fits their needs.
Ecommerce Ads in Hailuo 2.3
Ecommerce advertisements and product showcases are headlines of this 2.3 upgrade. The version marks a significant leap for e-commerce content creation.
Hailuo 2.3 will enable marketing professionals, brands as well as UGC creators to make high-quality product videos with lifelike motion and polish.
Think of sleek lifestyle ads, cinematic close-ups, and UGC-style ads: Hailuo 2.3 will make all of these and more super fast, fun and almost free!
The version will create better ads because it can now simulate natural lighting, camera pans, and depth of field. Even the products in digital canvases will feel tangible and real.
So with Hailuo 2.3, you’ll be able to create advertisements for life accessories, makeup and fashion, apparel, tech gadgets in scroll-stopping clips.
Beyond simple showcases, Hailuo 2.3, through creative prompting will support dynamic ad formats such as
- product-in-action scenes
- lifestyle product videos
- CGI ads
- product unboxing experiences
- Hollywood-style ads
- vintage and retro-style ads
- product and brand stories
- multi-shot product comparisons
Hailuo 2.3 vs Previous Hailuo Versions
Hailuo 2.3 is smarter, period*.*
The new model architecture improves text and image prompt adherence. Generated sequences follow instructions and character consistency requirements. When you ask for “a dancer under neon lights in the rain” or “a medieval marketplace at dusk,” Hailuo 2.3 delivers compositionally accurate and visually coherent results.
The takes physics simulation to the next level, especially with visual features and effects like explosion, inflate, crowd movement, fluid motion, fabric texture and everything included. That’s why it’s evident in dance performances and action scenes where subtle nuances like muscle tension and camera-follow effects feel all the more authentic.
In human anatomy, where previous versions still struggled, Hailuo 2.3 looks promising. Anatomical accuracy, say hands and legs movement, facial fidelity and facial features rendering for diverse groups allow for more realistic characters.
Expressions are definitely emotionally responsive: so in AI films, and series, you can now conveniently capture dialogue scenes and moments.
Speed is another hallmark of Hailuo 2.3 Fast. While maintaining impressive fidelity, it drastically reduces generation times. Creators will definitely experience near-real-time iteration, especially on ImagineArt.
So here Hailuo 2.3 is rivaling Higgsfield and Sora 2 in visual storyboarding. So with Hailuo 2.3, I actually see the lines between AI films and human productions blurring!
Hailuo AI Pricing
All the speed, efficiency, expression accuracy and fluid physics for how much?
a 6 second 1080p video with Hailuo 2.3 will cost an average $1.5. On ImagineArt, you can generate almost 12 videos on basic plan, alongwith AI images, music, audio, avatars, shorts, node-based workflow, team features.
Use Cases of Hailuo 2.3
1. Social Dance Clips & Viral Content
Hailuo 2.3’s upgraded dance engine captures rhythm, fluidity, and physical accuracy from the newest angles.
You’ll notice that these Hailuo-generated dance movements now feel organic. Arms, legs, and hair are moving with natural motion curves and timing. TikTok choreographers and can generate visually captivating videos that blend rhythm with realism even in the short clip challenges.
2. Character-Driven Narratives
Visual storytelling depends on expression of emotions, and Hailuo 2.3 paints them with refined facial expression modeling.
Subtle to super details in eyes, mouth, and gestures will help professional and newbie creators in building emotional arcs for short films, skits, and social storytelling clips. Combined with anime/art style control.
3. E-Commerce & Product Showcases
With the early access of Hailuo 2.3, so many marketing professionals are producing high-impact product visuals. The model’s improvements in framing, motion stability, and object consistency is helping products move naturally in the video that showcases features, packaging, and lifestyle use cases.
So what’s new? A strong cinematic polish! For example, a perfume bottle spinning through sunlight or sneakers landing perfectly in frame, all without human camera crews.
4. Anime & Illustrative Style Videos
Hailuo 2.3 continues generating breathtaking anime, stylized, and art-direction content.
With improved control over artistic tones, lighting, and character design, creators can produce anime-style shorts, animated trailers, or conceptual art reels. Its precision with eye motion, hair detail, and stylized dynamics gives each frame a hand-crafted feel, which is perfect for game studios, illustrators, and animation creators.
5. Mixed-Use Creative Projects
The two versions 2.3 (Advanced Quality) and 2.3 Fast give creators a flexible workflow.
Use 2.3 for flagship visuals, campaigns, or detailed cinematic shots where realism matters, and 2.3 Fast for generating previews, storyboards, or short-form social content.
Together, they create a smooth pipeline from ideation to final production, ideal for content agencies and studios scaling output.
6. AI Films & Cinematic Projects
Hailuo 2.3’s advanced body physics and facial realism make it suitable for AI filmmaking.
Directors can simulate live-action sequences, choreograph complex camera movements, and visualize full scenes—without traditional production costs. From indie short films to experimental storytelling, Hailuo 2.3 gives filmmakers a playground to explore cinematic storytelling driven entirely by text prompts.
7. Documentaries & Explainer Videos
For educational, journalistic, or brand storytelling content, Hailuo 2.3 can visualize concepts, reenact historical or scientific events, and combine narrative with human realism.
Facial expression and gesture improvements make talking-head or narrator scenes for your documentary ideas more believable, helping documentary creators produce compelling visuals fast.
8. Movie Trailers & Hollywood-Style Advertisements
With its cinematic shot composition and upgraded physics engine, Hailuo 2.3 can craft high-drama, trailer-like sequences that rival traditional VFX workflows.
From wide-angle battle scenes, futuristic cityscapes, to stylized brand ads, it helps creators design marketing visuals that feel theatrical and emotionally charged.
Hailuo vs Other AI Video Generators
Here is quick visual representation of how prompting results turn out in Hailuo vs other AI video generators
🎆 Video Model Comparison: Text to video
— Heather Cooper (@HBCoop_) September 25, 2025
There are a few new models in this comparison, including Wan 2.5, Kling 2.5 & Luma Ray3:
→ Wan 2.5
→ Kling 2.5
→ Luma Ray3
→ Veo 3
→ Seedance Pro
→ Hailuo-02
→ Runway Gen-4
→ PixVerse 5
I used the same prompt on each model up to… pic.twitter.com/xRqsSl4jZs
Hailuo 2.3 Alternatives
ImagineArt AI Video Generator
ImagineArt is a complete AI creative suite that merges the power of models like Kling, Runway, Veo, and Sora under one platform. It lets creators not only generate cinematic videos but also edit, stitch, and add AI-powered music and sound—all in one workflow. Perfect for filmmakers, marketers, and designers seeking end-to-end creative control.
Runway Aleph
Runway Aleph model brings professional-grade cinematic realism and fluid multi-shot consistency. Its biggest strength lies in editing pipeline integration—allowing seamless human-AI collaboration and quick production turnarounds. It’s an excellent choice for teams producing short films, branded content, and documentaries.
Kling 2.5 Turbo Standard
Kling 2.5 Turbo Standard excels at generating cinematic frames with nuanced lighting, expressive faces, and regional diversity. Its refined aesthetic makes it a favorite for storytelling and commercial filmmaking. Ideal for creators prioritizing realism and cultural accuracy across global audiences.
Seedance Pro Fast
Seedance Pro Fast specializes in motion and choreography, making it ideal for creators producing dance-based or rhythm-driven content. Its optimized motion physics and pose accuracy rival Hailuo’s latest dance upgrade. A strong option for TikTok-style clips, music videos, and performance visuals.
WAN 2.5
WAN 2.5 shines in realistic human motion, object physics, and environment dynamics. It’s built for high-energy visuals—sports, stunts, or action-heavy sequences that demand believable momentum. A reliable tool for filmmakers experimenting with realism in dynamic scenes.
Veo 3.1
Google’s Veo 3.1 also offers synchronized dialogue, ambient sound, and extended continuity. It’s especially effective for YouTube creators, educators, and storytellers who need full-minute, narrative-rich videos. A top choice for cinematic ads and explainer videos.
Sora 2
Sora 2 represents the cutting edge of AI filmmaking, combining realistic physics, synchronized dialogue, and multi-scene coherence. It can replicate human motion, facial nuance, and even environmental acoustics with film-level accuracy. The ultimate solution for high-end cinematic or commercial production.
How to access Hailuo 2.3
Hailuo 2.3 is available on its native platform as well as ImagineArt. Every Hailuo 2.3 video on ImagineArt takes around 170 tokens.
Prompting Tips for Hailuo 2.3
To get the best out of Hailuo 2.3 and 2.3 Fast, follow these 5 quick prompting tips:
1. Be Specific About Movement
Hailuo excels in dance and dynamic scenes. Describe how the body moves — e.g., “a dancer twirling gracefully under soft studio lights” works far better than just “a dancing girl.”
2. Add Camera and Lighting Cues
Mention angles or lighting like “wide cinematic shot,” “soft rim light,” “steady camera pan,” or “slow zoom in.” This helps Hailuo interpret cinematic intention. When using Hailuo on ImagineArt, you can customize camera movements from drop-down menus.
3. Include Style or Medium Tags
Specify the creative style — e.g., anime style, cinematic realism, commercial-grade lighting, product showcase aesthetic. These influence textures, motion smoothness, and tone.
4. Define Emotions and Expressions
For character-driven videos, include emotional states like “smiling confidently,” “surprised,” or “focused expression” to guide facial fidelity.
5. Use Simple yet Structured Prompts for 2.3 Fast
The Fast model performs best with clear, short prompts. Stick to 10–15 words focusing on key motion, subject, and setting for rapid content generation.
Hailuo 2.3が正式リリースされました🎬
— Ryo@AI動画×AIツール紹介 (@ryo05m) October 28, 2025
今回のモデルは、動き・表情・質感すべてがよりリアルに。
ダイナミックなカメラワークと迫力あるアクションシーンはかなり魅力的✨
実写でもアニメでも扱いやすく、映像表現の幅が一気に広がります。
4本まで無料で試せるので、ぜひ体験してみてください! https://t.co/2HckXuGmpR pic.twitter.com/XrtkEam0Lk
Ready to make cinematic videos and ecommerce ads with Hailuo 2.3?
Access Hailuo 2.3 and 10+ more AI video generation and editing models.

Saba Sohail
Saba Sohail is a Generative Engine Optimization and SaaS marketing specialist working in automation, product research and user acquisition. She strongly focuses on AI-powered speed, scale and structure for B2C and B2B teams. At ImagineArt, she develops use cases of AI Creative Suite for creative agencies and product marketing teams.