Creative Analyzer, powered by Brainsuite, lets any ImagineArt user score how an asset will perform before a dollar of media spend goes behind it, no separate tool, no delay.

ImagineArt, the AI creative platform, today announced a partnership with Brainsuite, the neuroscience-based creative-effectiveness company, to launch Creative Analyzer, a new capability built directly into ImagineArt that predicts how a piece of creative will perform before it runs.

The launch marks the first time neuroscience-based creative scoring has been built natively into a generative AI platform, rather than bolted on as a separate, after-the-fact tool. Users generate an asset, score it, and get a read on performance in the same workflow, no export, no waiting, no second platform.

"We made it effortless to create at scale," said Ahmed Abubakar, CEO of ImagineArt. "The next leap is helping people create things that work, and Brainsuite is the best in the world at predicting exactly that. Now it is built into ImagineArt."

Why now: As ad platforms automate more of targeting, bidding and delivery, creative has become the one lever marketers still control directly — and the one that was always doing the most work. Creative drives roughly half of a campaign's incremental sales, more than targeting, reach and recency combined (NCSolutions, Five Keys to Advertising Effectiveness, 2023). At the same time, generative AI has removed the production bottleneck: ImagineArt users have generated more than a billion assets across over fifty models on a single canvas, including Nano Banana, GPT Image, FLUX.2, Sora and Kling. That volume has created a new problem — more output, but no fast way to tell which of it is actually worth running.

How it works: Creative Analyzer scores any generated asset and returns an overall creative effectiveness prediction along with a driver-level breakdown — what is earning attention, how clearly the brand comes through, whether the message reads. Teams that generate multiple versions of an asset can compare them side by side, ranked by predicted performance, before committing budget to any single one. A score takes a few minutes for static assets and slightly longer for video.

The tool lives inside ImagineArt Workflows as a step that can be added to any existing pipeline, returning a score and breakdown attached to each asset without requiring a separate export or tool switch.

"ImagineArt has put world-class creative tools in the hands of millions," said Dirk Held, Co-Founder and Chief Strategy Officer of Brainsuite AI. "What we add is the other half of the equation: knowing whether the work will perform, predicted right as it's made. Together that's creation and effectiveness in one place, and it's how we think creative should work from here."

Brainsuite's scoring is built on neuroscience-based predictive AI with research roots at Caltech, developed with leading researchers and validated against how people actually look at and process creative. The company's technology is already used by major advertisers, including Unilever, PepsiCo and eBay, to screen creative before it goes live.

Creative Analyzer measures the effectiveness of the asset itself across five pillars, attention, branding, emotional engagement, processing ease and persuasion. On branding specifically, it goes beyond whether a logo or brand cue is simply present: it checks whether the branding actually gets noticed and recognized. What it does not evaluate is strategy, message choice or audience fit, which remain the marketer's call.

This is the first release in a broader roadmap. A planned follow-on feature, Advice, will go beyond scoring to recommend specific fixes and, with user approval. While the shipping date for Advice can’t be confirmed as of yet, it would also be able to help regenerate an improved version of an asset directly in ImagineArt.

Creative Analyzer is shipped inside ImagineArt Workflows, reaching accounts in stages, with support for Ad Studio and a lighter-weight scoring view to follow.

Creative Analyzer is available now to ImagineArt users through ImagineArt Workflows.