Scaling Campaigns for MNCs with 586K Unique Users and 68% Op-in Rate

About the Project

Smarters, a leading B2B client specializing in innovative digital campaign solutions, partnered with us to execute a high-profile marketing initiative for Unilever's Knorr brand in Mexico. The campaign featured the popular singer and rapper Malilla and was designed to leverage the power of personalized, generative AI to drive unprecedented user engagement and data capture.

By integrating ImagineArt, Smarters deployed a solution that allowed hundreds of thousands of users to instantly generate personalized, high-quality visual content featuring a major celebrity. This approach successfully bridged the gap between mass-market reach and individual user engagement, proving that personalization can be delivered reliably at an enterprise scale. The result was a campaign that set new benchmarks for user interaction and data acquisition in the CPG sector.

Creating an Engine of Engagement

The core of the campaign's success was ImagineArt’s ability to perform sophisticated Generative AI inpainting in real-time, under extreme load. Users provided a simple portrait, and it merged with a pre-selected celebrity image, creating a unique, shareable asset. This capability was the critical differentiator, turning a passive marketing message into an active, creative collaboration with the user.

The platform's robust, low-latency infrastructure was engineered to handle the concurrent requests from 586,000 unique users, ensuring that every interaction was seamless and instantaneous. This reliability is paramount for high-stakes, time-sensitive campaigns where a single point of failure can lead to significant brand damage and lost opportunity.

Converting Volume into High-Value Leads

The true measure of the campaign's success lies in its conversion metrics. The high-value, personalized content generated by ImagineArt acted as a powerful incentive for users to opt-in for future communications. The campaign achieved a remarkable 68% opt-in rate, a figure that significantly surpasses typical market averages for digital campaigns. While, the 89% interaction rate with secondary content further confirms that the personalized visual asset successfully drove deep user immersion into the brand narrative.

Measurable Outcomes for Enterprise Marketing

ImagineArt Teams Creative Suite is built to deliver predictable, measurable results for the most ambitious B2B campaigns. And for Smarters we generated this:

• Unprecedented Scale: Handled 586,000 unique users and over 222,000 image generations without performance degradation.
• Superior Conversion: Achieved a 68% opt-in rate, securing a massive volume of high-quality, first-party data.
• Deep Immersion: Drove an 89% active user interaction rate with campaign content.
• Reliable Infrastructure: Provided the scalable, low-latency Generative AI engine required for a successful, high-volume global campaign.