
Saba Sohail
Thu Jul 24 2025
9 mins Read
What if your next campaign didn’t need a real human model — just a well-trained AI influencer?
AI influencers are reshaping content, brand partnerships, and even how we express ourselves online. They look and feel like creators, but they’re fully synthetic: built once and endlessly reusable. With ImagineArt’s character model training, anyone can create their own influencer — for content, campaigns, or even personal expression.
What are AI Influencers?
AI influencers are fully synthetic digital personas created using AI models, They look, act, and communicate like REAL creators.
They can appear in photos, videos, and branded content, and are often trained to represent specific aesthetics, personalities, or niches.
Brands, creators, brands and businesses are using AI influencers to generate scalable content, build communities, and drive engagement without relying on real human talent.
AI Influencers
Already got a face to feature?
AI Influencer by ImagineArt
AI Influencer by ImagineArt lets you create your own digital influencer in a simple and creative way.
Start by uploading a photo of yourself or choosing from our ready-made presets, then customize every detail to make it uniquely yours.
Adjust facial features, hairstyle, outfit, and style to match your vision and personality. Whether you want a social media-ready influencer, a brand ambassador, or a creative character, AI Influencer makes it simple and fun to design professional-quality digital content. Start building your AI influencer today and see your ideas come to life with ease.
AI Influencer Stats That Show Why You Should Build One
- The AI influencer market reached $6.06–6.95 billion in 2024 and is growing at over 40% annually
This is explosive growth and future-proofing of virtual personas in digital marketing!
- Around 63% of marketers plan to integrate AI or machine learning into their influencer strategies this year — and what better way to do it than AI influencers?
Brands are actively preparing for synthetic creators in their content mix: they are already creating their own, as well as hiring ones that got followers.
- Over 60% of brands have already worked with or plan to work with AI influencers
The demand for virtual models is no longer emerging — it’s here.
- Nearly 1 in 3 Gen Z consumers base purchases on AI influencer recommendations; for ages 19–21, that’s 47%.
Gen Z is not only comfortable with AI personas — they trust them.
- Top AI influencers like Aitana López earn up to €11,000/month, with many others earning $10K–$17K monthly
There’s real, recurring revenue in building and monetizing AI influencer brands.
How do AI influencers make money?
AI influencers can generate income in the same ways as human creators, and sometimes even more efficiently, since they’re always available, always on-brand, and never age.
Brand Sponsorships & UGC Campaigns
Brands are already partnering with virtual influencers to model products, pose in stylized settings, and appear in digital campaigns. With a trained character model, you can pitch your AI influencer for paid posts, UGC bundles, or long-term partnerships.
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Affiliate Marketing & Product Links
Post product recommendations using your AI influencer as the face of the content. Add affiliate links to your bio, stories, or post captions and earn commission on every sale — just like human creators do.
Digital Product Sales
Package your AI influencer into templates, reels, presets, or style packs and sell them on Gumroad, Etsy, or your own site. Think: "Instagram-ready AI fashion creator" or "AI business coach for faceless branding."
Anonymous Content Creation
Grow a faceless niche page using your AI influencer — and monetize through ads, branded partnerships, or digital services. These personas work great in wellness, fashion, education, and aesthetics niches.
Yes, AI influencers are making tons of money; what are you waiting for?
How to Create an AI Influencer with ImagineArt
Creating your AI influencer is easy, fun, and doesn’t require any technical skills. Just follow these simple steps:
Step 1: Choose or Upload Your Base
Start by uploading your own photo or pick from one of the ready-made presets. This will be the base for your influencer’s look.
Step 2: Customize Your Influencer
Now make your influencer unique by adjusting their features:
- Character type – choose human, stylized, or fantasy
- Gender and ethnicity – pick what fits your vision
- Skin color, eye color, skin condition – tweak for realism
- Body type and hairstyle – adjust style and personality
- Extras – like horns or other creative details
AI Influencer by ImagineArt
Step 3: Name and Define Your Influencer
Give your influencer a name and a short description to define their personality. For example, “edgy Gen Z fashion blogger” or “friendly wellness coach.”
Step 4: Generate Photos and Scenes
Once your character is ready, use ImagineArt to create images in different settings. Place them in posts, ads, story carousels, or product mockups. You can even update their look across multiple campaigns.
Step 5: Animate with Video Studio
Bring your influencer to life with Video Studio. Select an image, set the aspect ratio, choose the AI video model, and click “Animate.” You can create short videos for ads, campaigns, or social media content in just a few clicks.
With these steps, your AI influencer is ready to appear in images, videos, and campaigns, helping you create professional, eye-catching content quickly and easily.
How much does it cost to build an AI influencer with ImagineArt?
Creating an AI incluencer in Image Studio will cost you between $1-2.
Here's the breakdown: you can create one AI influencer in Image Studio in as low as 150 credits. Every image you add to the model uses 25 credits and the more images, the better your AI influencer.
So let' say you get the basic plan that's $10 per month and you create 1 influencer, that's between $1-2!
What do AI influencers do?
Training a character model in ImagineArt doesn’t just give you a digital face — it gives you a tool that can generate content, represent brands, teach, sell, and even inspire. Whether you’re an individual, a creator, or a global brand, AI influencers unlock creative, professional, and commercial possibilities that were once impossible.
Here’s how to put them to work.
1. Personal Use Cases
AI influencers can be more than just content machines — they can reflect your personality, goals, and creativity in new ways.
Build Your Own Influencer Identity
Use a trained character model as a virtual version of yourself to create faceless content: lifestyle posts, reaction thumbnails, or reel covers — without being on camera.
Collage & Vision Board Creators
Want to visualize the life you're building? Create moodboards, outfit mockups, or lifestyle imagery using your trained influencer in aspirational settings: “on stage,” “at a beach house,” or “walking into a tech startup.”
AI Influencers - Vision Boards
Recommended Read: [How to make a vision board with AI]
Try Aesthetic Explorations
Experiment with styles, subcultures, or looks you admire — vintage, grunge, clean girl, cyberpunk — and see how your AI influencer fits each one. It’s a safe, expressive space for self-styling and exploration.
AI Influencer - Cultural Looks
Start an Anonymous Content Page
Use your virtual persona to post quote reels, niche memes, or motivational shorts — and grow a following without ever showing your face.
2. Professional Use Cases
For creators, coaches, and professionals, an AI influencer can become a virtual extension of your brand — or even your main product.
Monetize with Influencer Marketing
Treat your AI influencer like a real creator — partner with brands, post product placements, and earn through affiliate links or paid collaborations. The trained character becomes your creator identity.
Use as a Presenter or Guide
Incorporate your AI influencer into explainers, educational reels, or social media tutorials — perfect for coaches, educators, and faceless YouTubers who want a consistent, polished presenter.
Build a Personal Brand at Scale
Use your virtual character in headshots, thumbnails, landing pages, and carousels — creating visual alignment across all your professional assets without daily photo shoots.
Sell a Visual Style or Persona
Design themed AI influencer “packages” for clients: fashion, wellness, corporate, or travel — and sell them as part of social media kits or design templates.
3. Business Use Cases
AI influencers aren’t just creator tools — they’re becoming business assets. For startups and global enterprises alike, trained character models can power customer-facing experiences, marketing, and even internal training.
For Small Businesses
- Use an AI influencer to model your products (clothing, skincare, accessories).
- Run influencer-style content across Instagram and TikTok without hiring talent.
- Build a customer-facing character to guide people through FAQs, deals, or testimonials.
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For Enterprises & Brands
- Digital Brand Ambassadors: Train an AI character to match your tone, look, and voice — and use it across global marketing campaigns.
- Employee Training & Onboarding: Create a friendly, consistent internal trainer who can appear in onboarding slides, HR content, or culture videos.
- Customer Support Assistants: Use the AI influencer as the face of your chatbot, help center, or product tours — humanizing your digital touchpoints.
- Ad Campaigns: Feature your AI influencer across billboards, social ads, explainer videos, and product launches — with full creative control and zero scheduling conflicts.
AI Influencer Promoting a Music Company
Ready to make your AI influencer do this and so much more?
Where Can You Use AI Influencers — and What Can They Do?
AI influencers aren’t limited to a single platform. Here’s how they can show up across today’s most important social ecosystems:
Meta (Instagram & Facebook)
- Model in product posts, carousels, or reels
- Star in faceless aesthetic pages or theme accounts
- Post “UGC-style” content for paid collabs
- Create branded lifestyle mockups for promotions and giveaways
- Appear in faceless personal branding posts (e.g., career advice, motivational quotes)
- Act as a virtual spokesperson for professional services, HR brands, or coaching content
- Share explainer-style carousel content with consistent visual identity
- Pin visual collections like “AI fashion boards” or “Vision board aesthetics”
- Use AI influencers in mockups for style, wellness, and product inspiration
- Post faceless tutorials, recipes, and lifestyle hacks with branded visuals
YouTube
- Use your AI influencer in thumbnail design to boost CTR
- Feature them in animated shorts or explainers via Video Studio
- Build a fully faceless channel using voice + trained avatar visuals
- Create story-driven content or recurring visual themes around your influencer
Bring Your Digital Persona to Life
AI Influencer by ImagineArt makes it easy to turn your ideas into a stunning digital persona. With simple customization tools, ready-made presets, and full control over style and appearance, you can create an influencer that stands out on social media, branding campaigns, or creative projects. Whether you’re an individual creator or a brand, this tool helps you craft professional-quality content quickly and effortlessly. Start exploring today and watch your digital persona come to life.

Saba Sohail
Saba Sohail is a Generative Engine Optimization and SaaS marketing specialist working in automation, product research and user acquisition. She strongly focuses on AI-powered speed, scale and structure for B2C and B2B teams. At ImagineArt, she develops use cases of AI Creative Suite for creative agencies and product marketing teams.