

Saba Sohail
Thu Jul 24 2025
8 mins Read
What if your next campaign didn’t need a real human model — just a well-trained AI influencer?
AI influencers are reshaping content, brand partnerships, and even how we express ourselves online. They look and feel like creators, but they’re fully synthetic: built once and endlessly reusable. With ImagineArt’s character model training, anyone can create their own influencer — for content, campaigns, or even personal expression.
What are AI Influencers?
AI influencers are fully synthetic digital personas created using AI models, They look, act, and communicate like REAL creators.
They can appear in photos, videos, and branded content, and are often trained to represent specific aesthetics, personalities, or niches.
Brands, creators, brands and businesses are using AI influencers to generate scalable content, build communities, and drive engagement without relying on real human talent.
AI Influencers
Already got a face to feature?
AI Influencer Stats That Show Why You Should Build One
- The AI influencer market reached $6.06–6.95 billion in 2024 and is growing at over 40% annually
This is explosive growth and future-proofing of virtual personas in digital marketing!
- Around 63% of marketers plan to integrate AI or machine learning into their influencer strategies this year — and what better way to do it than AI influencers?
Brands are actively preparing for synthetic creators in their content mix: they are already creating their own, as well as hiring ones that got followers.
- Over 60% of brands have already worked with or plan to work with AI influencers
The demand for virtual models is no longer emerging — it’s here.
- Nearly 1 in 3 Gen Z consumers base purchases on AI influencer recommendations; for ages 19–21, that’s 47%.
Gen Z is not only comfortable with AI personas — they trust them.
- Top AI influencers like Aitana López earn up to €11,000/month, with many others earning $10K–$17K monthly
There’s real, recurring revenue in building and monetizing AI influencer brands.
How do AI influencers make money?
AI influencers can generate income in the same ways as human creators, and sometimes even more efficiently, since they’re always available, always on-brand, and never age.
Brand Sponsorships & UGC Campaigns
Brands are already partnering with virtual influencers to model products, pose in stylized settings, and appear in digital campaigns. With a trained character model, you can pitch your AI influencer for paid posts, UGC bundles, or long-term partnerships.
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Affiliate Marketing & Product Links
Post product recommendations using your AI influencer as the face of the content. Add affiliate links to your bio, stories, or post captions and earn commission on every sale — just like human creators do.
Digital Product Sales
Package your AI influencer into templates, reels, presets, or style packs and sell them on Gumroad, Etsy, or your own site. Think: "Instagram-ready AI fashion creator" or "AI business coach for faceless branding."
Anonymous Content Creation
Grow a faceless niche page using your AI influencer — and monetize through ads, branded partnerships, or digital services. These personas work great in wellness, fashion, education, and aesthetics niches.
Yes, AI influencers are making tons of money; what are you waiting for?
How to Create an AI Influencer with ImagineArt
Building an AI influencer with ImagineArt is a simple 3-step process: easy for everyone! and you don't need any tech skills.
Custom Models Feature in Image Studio
I am using the Image Studio's AI model training feature to create this AI influencer. It's a super simple, 3-step process.
Step 1: Train a Character Model
Go to Image Studio and choose either custom models from the tools or ‘train’ on the left side.
Screenshot 2025-07-23 134928.png
Choose ‘Character Training’ for creating AI influencer, then upload 5–50 high-res images (at least 512×512px) that show your influencer’s face, vibe, outfits, and poses.
Upload Influencer Images
You can train:
- yourself — a real person: just take around 10 pictures of yourself from different angles and views and poses.
- a stylized fictional persona — generate with AI image generator [use realistic model] and then generate more with image-to-image function!
- a hybrid of both: give your image in image-to-image and make tweaks. then upload around 10 pics to train the model.
Add AI influencer name and details
Give the model a name and write a short description that defines their identity, e.g. “edgy Gen Z fashion blogger,” or “soft-spoken wellness coach”.
Step 2: Generate Photos, Scenes & Campaigns
Once trained, your influencer model is available across ImagineArt tools. Use Text-to-Image to place them in scenes, Image-to-Video to animate short clips, or Reimagine to update their look across campaigns.
Your AI influencer can appear in carousels, story posts, mockups, ad graphics — anywhere you’d use a real creator.
Step 3: Use in Video Studio for Motion Ads & Explainers
Choose the image you'd like to animate. Then click 'Animate' button and Video Studio will ask you for aspect ratio and AI video model.
Create Video with your AI Influencer
Bring your AI influencer into working world within Video Studio. You can script their message, style the setting, and animate product-led visuals — perfect for digital campaigns, ad spots, or faceless content.
Ready to make your AI influencer?
How much does it cost to build an AI influencer with ImagineArt?
Creating an AI incluencer in Image Studio will cost you between $1-2.
Here's the breakdown: you can create one AI influencer in Image Studio in as low as 150 credits. Every image you add to the model uses 25 credits and the more images, the better your AI influencer.
So let' say you get the basic plan that's $10 per month and you create 1 influencer, that's between $1-2!
What do AI influencers do?
Training a character model in ImagineArt doesn’t just give you a digital face — it gives you a tool that can generate content, represent brands, teach, sell, and even inspire. Whether you’re an individual, a creator, or a global brand, AI influencers unlock creative, professional, and commercial possibilities that were once impossible.
Here’s how to put them to work.
1. Personal Use Cases
AI influencers can be more than just content machines — they can reflect your personality, goals, and creativity in new ways.
Build Your Own Influencer Identity
Use a trained character model as a virtual version of yourself to create faceless content: lifestyle posts, reaction thumbnails, or reel covers — without being on camera.
Collage & Vision Board Creators
Want to visualize the life you're building? Create moodboards, outfit mockups, or lifestyle imagery using your trained influencer in aspirational settings: “on stage,” “at a beach house,” or “walking into a tech startup.”
AI Influencers - Vision Boards
Recommended Read: [How to make a vision board with AI]
Try Aesthetic Explorations
Experiment with styles, subcultures, or looks you admire — vintage, grunge, clean girl, cyberpunk — and see how your AI influencer fits each one. It’s a safe, expressive space for self-styling and exploration.
AI Influencer - Cultural Looks
Start an Anonymous Content Page
Use your virtual persona to post quote reels, niche memes, or motivational shorts — and grow a following without ever showing your face.
2. Professional Use Cases
For creators, coaches, and professionals, an AI influencer can become a virtual extension of your brand — or even your main product.
Monetize with Influencer Marketing
Treat your AI influencer like a real creator — partner with brands, post product placements, and earn through affiliate links or paid collaborations. The trained character becomes your creator identity.
Use as a Presenter or Guide
Incorporate your AI influencer into explainers, educational reels, or social media tutorials — perfect for coaches, educators, and faceless YouTubers who want a consistent, polished presenter.
Build a Personal Brand at Scale
Use your virtual character in headshots, thumbnails, landing pages, and carousels — creating visual alignment across all your professional assets without daily photo shoots.
Sell a Visual Style or Persona
Design themed AI influencer “packages” for clients: fashion, wellness, corporate, or travel — and sell them as part of social media kits or design templates.
3. Business Use Cases
AI influencers aren’t just creator tools — they’re becoming business assets. For startups and global enterprises alike, trained character models can power customer-facing experiences, marketing, and even internal training.
For Small Businesses
- Use an AI influencer to model your products (clothing, skincare, accessories).
- Run influencer-style content across Instagram and TikTok without hiring talent.
- Build a customer-facing character to guide people through FAQs, deals, or testimonials.
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For Enterprises & Brands
- Digital Brand Ambassadors: Train an AI character to match your tone, look, and voice — and use it across global marketing campaigns.
- Employee Training & Onboarding: Create a friendly, consistent internal trainer who can appear in onboarding slides, HR content, or culture videos.
- Customer Support Assistants: Use the AI influencer as the face of your chatbot, help center, or product tours — humanizing your digital touchpoints.
- Ad Campaigns: Feature your AI influencer across billboards, social ads, explainer videos, and product launches — with full creative control and zero scheduling conflicts.
AI Influencer Promoting a Music Company
Ready to make your AI influencer do this and so much more?
Where Can You Use AI Influencers — and What Can They Do?
AI influencers aren’t limited to a single platform. Here’s how they can show up across today’s most important social ecosystems:
Meta (Instagram & Facebook)
- Model in product posts, carousels, or reels
- Star in faceless aesthetic pages or theme accounts
- Post “UGC-style” content for paid collabs
- Create branded lifestyle mockups for promotions and giveaways
- Appear in faceless personal branding posts (e.g., career advice, motivational quotes)
- Act as a virtual spokesperson for professional services, HR brands, or coaching content
- Share explainer-style carousel content with consistent visual identity
- Pin visual collections like “AI fashion boards” or “Vision board aesthetics”
- Use AI influencers in mockups for style, wellness, and product inspiration
- Post faceless tutorials, recipes, and lifestyle hacks with branded visuals
YouTube
- Use your AI influencer in thumbnail design to boost CTR
- Feature them in animated shorts or explainers via Video Studio
- Build a fully faceless channel using voice + trained avatar visuals
- Create story-driven content or recurring visual themes around your influencer
AI Influencer — Create and OWN the Face of Your Personal and Professional Brand
You don’t need to be an influencer — you just need to build one.
With ImagineArt’s AI model training, your influencer can be anyone: a stylish guide, a product model, a virtual educator, or even your anonymous alter ego. Train it once, generate endlessly, and put your virtual persona to work across the platforms that matter most.

Saba Sohail
Saba Sohail is a content marketing strategist specializing in automation, product research and user acquisition. She strongly focuses on Gen-AI-led speed and scale for creators, professionals and businesses. At ImagineArt, she develops use cases of AI Creative Suite.