Case Studies Sonic Branding / WithFeeling
WithFeeling
Case Study Sonic Branding ImagineArt

How a Sonic Branding Agency Replaced Stock Libraries with Content That's Actually On Brand

WithFeeling eliminated expensive, off-brand stock subscriptions and replaced them with ImagineArt — producing 10–15 on-brand visual variations in 20 minutes, publishing AI-generated imagery in worldwide editorial magazines, and consolidating all creative tools into one platform.

20 minutes
For 10–15 on-brand concept variations
1 platform
Replacing multiple tools and stock subscriptions
Worldwide
Editorial magazines trust the visual output

About WithFeeling

WithFeeling is a sonic branding and music agency — 7 full-timers plus a network of freelancers. The agency creates marketing tools, pitch decks, websites, social media content, and presentation videos. Their brand aesthetic is deliberately surreal, bold, and humorous — a visual identity that stock libraries were never able to match.

ImagineArt is now used for everything from website scroller animations and social videos to pitch deck imagery and brand guide deliverables.

Expensive Libraries. Generic Output. Miles Off Brand.

For the first four years, WithFeeling was at the mercy of expensive stock sites — Getty, Envato, iStock. The content available for a sonic branding agency was clichéd, overused, and entirely inconsistent with how the brand needed to present itself.

  • Stock libraries couldn't produce the surreal, bold, and humorous aesthetic WithFeeling needed
  • Bespoke requests — a surreal mad scientist in a sound testing lab, a hairy arm with a WithFeeling logo tattoo — required freelancers (days) or photoshoots (a week-plus, expensive)
  • High licensing costs for anything half decent
  • Significant time overhead managing multiple tools, subscriptions, and freelancer briefs
"

When we started 4 years ago, we were at the mercy of expensive library sites like Getty, Envato and iStock. The content was cliché, overused, and miles off our brand — we're meant to be surreal, bold, and a bit humorous, and the libraries just couldn't deliver that.

— Chris Atkins, Co-Founder, WithFeeling

Everything Under One Roof, at a Brilliant Price

Before ImagineArt, Chris had tried nearly every alternative — OpenArt, Kling, Higgsfield. What differentiated ImagineArt was consolidation: all tools under one roof, and a credits-to-output ratio that made the economics compelling compared to juggling multiple subscriptions. Live support was the third factor.

"

Before ImagineArt I'd tried pretty much all of them — OpenArt, Kling, Higgsfield. What I love about ImagineArt is having all these and everything under one roof, and the credits-to-output ratio is honestly brilliant compared to juggling multiple subscriptions.

— Chris Atkins, Co-Founder, WithFeeling

Brand-Consistent Content Across Every Format

  • Website scroller animations and social videos — produced to WithFeeling's exact aesthetic without briefing out
  • Pitch deck imagery — bespoke, surreal concept visuals for every new client presentation
  • Brand guide deliverables — dynamic logo work enabled through ImagineArt's Elements feature
  • Editorial thought leadership visuals — images published in worldwide magazines
  • Elements feature — brand assets (logos, faces, color palettes, styles) saved and reused so every image looks like a WithFeeling image

Speed, Quality, Cost, and Brand Consistency — All Moved in the Right Direction

Speed
10–15 on-brand concept variations in about 20 minutes from a desk — refining lighting, colour palette, and composition until exactly right. Days of freelancer coordination compressed into minutes.
Quality
Output is indistinguishable from professional photography. WithFeeling now uses ImagineArt for thought leadership articles published in editorial magazines worldwide.
Cost
Nearly everything produced in-house — what previously required briefing designers, freelancers, or stock libraries is now produced in an afternoon with real savings in both spend and coordination overhead.
Brand Consistency
Elements feature ensures every image carries the WithFeeling aesthetic — the same faces, logos, colour palettes, and styles maintained across all outputs.
"

Days of work compressed into hours — sometimes minutes. Genuinely a game-changer.

— Chris Atkins, Co-Founder, WithFeeling

Going Deeper on Every Feature

Chris plans to keep pushing deeper — particularly Elements for brand consistency and voice cloning as it develops. The core value WithFeeling gets from ImagineArt is the combination of breadth, quality, price, and support that makes it useful across every creative task the agency faces.

"

It's a genuine one-stop shop, the pricing is brilliant, and the live support is awesome. That combination is really hard to find.

— Chris Atkins, Co-Founder, WithFeeling

Ready to produce content
that's actually on brand?

Join agencies using ImagineArt to produce on-brand content at scale — without the stock library overhead.