About Framon Group
Framon Spa is an Italian lighting manufacturer with approximately 80 employees. A 3–4 person marketing team produces all visual output for catalogues, brochures, website sponsorships, LinkedIn, Instagram, and custom project presentations.
ImagineArt is now the primary tool for all commercial and marketing visual production.
Freelancer Dependency, Day-Long Timelines, No Flexibility
Every marketing visual followed the same expensive loop: write a brief, send it to a freelancer, wait, revise if it missed.
- Each custom project or datasheet took at least a full day from brief to usable asset
- Revisions required reopening the freelancer loop — more time, more cost
- No direct creative control over output or timeline
- A 3-person team managing 80-person company output couldn't scale without external dependency
Reduce time and costs — that's exactly what it delivers.
— Pierfulvio Montini, Sales Manager, Framon GroupFound It. Tried It. Stayed.
"I searched on the internet and found ImagineArt. I gave a shot to this new tool and since then we are still working together." No long evaluation. The platform worked — the team kept using it.
Everything Commercial and Marketing
- Product catalogues and brochures — professional imagery for every SKU without scheduling a shoot
- Website and sponsorship content — LinkedIn and Instagram assets produced same-day
- Custom project presentations — tailored visuals for specific client and tender packages
- Product datasheets — imagery updated in-house at the pace of the product catalogue
Speed, Independence, Quality, and Scale — All Moved in the Right Direction
Using It for Everything They Need
Framon Group's plan: keep using ImagineArt as the primary tool for creating what the business needs. Reliable, self-sufficient visual production at the pace the business requires.
